Playtime

The items of the miffy Terry Collection are truely the softest miffy's ever made!

Bon Ton Toys, established in 1933, is a Dutch company renowned for producing high-quality plush toys with a strong commitment to environmental sustainability and ethical production practices. Their mission is to bring joy to children while making a positive impact on the planet. 

Miffy was first created by Dick Bruna in 1955, a timeless and instantly recognizable design. The Bon Ton Toys Miffy collection features a variety of plush designs in numerous fabrics and trendy colors, ensuring there’s a Miffy for everyone. Each Miffy plush is handcrafted and filled with 100% recycled polyester, reflecting the company’s dedication to sustainability. 

The fabric feels like a luxury towel-y terry and has a flexible stuffing which makes them the best cuddle partners, even for the tiniest babies. They're the ultimate baby gift and perfect for a babyshower!

Snuggle up with this EXTRA soft Miffy plush. 

• Variety of sizes
• Handcrafted
• Our ECO items go even further, crafted from at least 90% recycled materials both inside and out and contain 100% recycled PET filling!
• All certified under the "ethical supply chain" (ICTI) guidelines.
• Hand wash only.
  

The popular Miffy terry plush is also available in different materials such as corduroy and teddy. Miffy's friends such as Boris, Elephant and Snuffy are also available.

You might also like

• Miffy Sitting Tiny Teddy 23cm
• Miffy Sitting Corduroy - Grey
• Miffy Sitting with Scarf
• Miffy Sitting All-Over Tulip White/Red 23cm

Rubbabu Mini Vehicle features a selection of eight assorted colour 10cm mini vehicles with soft wheels. These colourful little cars, trucks and planes are sized for little hands and safe for babies and toddlers. Squishy and soft, this toy is safe from birth up. It has a fuzzy tactile surface that feels great to the touch. Simple designs promote imaginative play and encourage kids to grasp, push, and move! This toy uses sustainable and eco-friendly materials.

Key Learning Outcomes: Sensory Exploration Gross Motor Skills Hand-Eye Coordination Rubbabu are sensory toys that are unique, fun, safe and eco-friendly. They are safe to put in the mouth but they are not teething toys. All Rubbabu toys exceed toy safety standards internationally and in Australia.

• Ages: 18m +
• Made from natural rubber foam
• Dimensions: Approx. 10cm length depending on length

This ride-on critter features a bright, friendly design with wobbly feelers that are sure to delight. It has a padded body to ensure your child can play comfortably for hours, and is entirely multidirectional: allowing your child to move about however they please while strengthening legs and motor skills.

Wheely Bugs are safe and easy to use for children who are learning to walk, and continue to be fun and engaging right through the post toddler years.

The tough layer of polyurethane leatheroid can be easily wiped clean, and the wooden basemade from plantation grown Poplar plywood has safe, rounded edges.

The seat is 22cm high for small scooter and 26cm high for large scooter.

Suitable for ages: 12+ months

These little cars, trucks and planes are perfectly sized for little hands at approx. 12cm come in 8 different colours and designs, all with moving wheels and are presented in a display tray, perfect for the counter or on the shelf. Each vehicle has a fuzzy tactile surface created from high quality nylon flock from Spain. The vehicles have simple designs that feel great to the touch to promote imaginative play and encourage kids to grasp, push, and move! Squishy and soft, the Rubbabu range of toys use renewable, sustainable and eco-friendly materials, are ICTI Fair Trade certified and easily cleaned with a damp cloth. They are also ideal for special needs children especially those with autism or sensory processing disorders. Rubbabu are sensory toys that are unique, fun, safe and eco-friendly. They are safe to put in the mouth but they are not teething toys. All Rubbabu toys exceed toy safety standards internationally and in Australia.

• Age: 12 Months +
• Made from natural rubber from the Hevea tree
• Dimensions: Approx. 12cm per vehicle 

Rubbabu makes soft, tactile toys by hand from natural rubber foam in its family-owned, fair trade and ICTI certified factory in India.

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• Magnetic Alphabet Set 10cm - Upper Case
• Magnetic Numeral Set 10cm
• Ring Toss
• Large Animal on Wheels

Who hasn't seen them, The Corduroy Snuffy! Come and meet Miffy's best buddy Snuffy!

Bon Ton Toys, established in 1933, is a Dutch company renowned for producing high-quality plush toys with a strong commitment to environmental sustainability and ethical production practices. Their mission is to bring joy to children while making a positive impact on the planet. 

Miffy was first created by Dick Bruna in 1955, a timeless and instantly recognizable design. The Bon Ton Toys Miffy collection features a variety of plush designs in numerous fabrics and trendy colors, ensuring there’s a Miffy for everyone. Each Miffy plush is handcrafted and filled with 100% recycled polyester, reflecting the company’s dedication to sustainability.  

Miffy's buddy Snuffy is the ultimate eye-catcher in every nursery and coolest dog to play and cuddle with!

• 21cm and 30cm 
• Handcrafted
• Hand wash only
• Crafted from at least 90% recycled materials both inside and out and contain 100% recycled PET filling!
• All certified under the "ethical supply chain" (ICTI) guidelines.
  

You might also like

• Miffy Sitting Corduroy - Grey
• Lion ECO Corduroy Yellow 17cm
• Elephant ECO Corduroy
• Smiley ECO Corduroy

Janod is a French brand specialising in the creation of traditional toys and games from wood and cardboard. 

The Cocoon Walker with Blocks is a perfect start for a first walker. Constructed with toddlers in mind, the walker has an adjustable and removable brake system to aid those learning to walk as well as more competent walkers.

The walker base comes fully constructed with instructions on tightening and replacing washers for every stage of learning to walk. Tighten the screws so the walker doesn't roll away when the toddler is unsteady on their feet and loosen it a little when they are more able. Once confident, you can replace the plastic brake with the included washers so the walker rolls freely for every adventure.

Rubber grippers on the wheels ensure a quiet ride and the curved design ensures it looks the part of a modern yet traditional toy! To assist in early STEM learning there are three rows of abacus beads attached to the frame for first counting and 20 alphabet and number blocks complete the educational foundation. Water painted in contemporary colours, the wooden walker from Janod is one of several in the Cocoon range.

Meet Miffy's Lion friend from Bon Ton Toys!

Bon Ton Toys, established in 1933, is a Dutch company renowned for producing high-quality plush toys with a strong commitment to environmental sustainability and ethical production practices. Their mission is to bring joy to children while making a positive impact on the planet. 

Miffy was first created by Dick Bruna in 1955, a timeless and instantly recognizable design. The Bon Ton Toys Miffy collection features a variety of plush designs in numerous fabrics and trendy colors, ensuring there’s a Miffy for everyone. Each Miffy plush is handcrafted and filled with 100% recycled polyester, reflecting the company’s dedication to sustainability.

Lion is Miffy's cool friend! Once little Lion shakes his manes, your child will be his friend forever. 

• 17 cm 
• Officially Licensed Product 
• Handcrafted
• Hand wash only
• 90% Polyester + 10% Nylon

You might also like

• Miffy Sitting Corduroy - Grey
• Snuffy Corduroy
• Elephant ECO Corduroy
• Smiley ECO Corduroy

Check out our range of Eco Miffy keychains! The cutest backpack accessory on the market! 

Bon Ton Toys, established in 1933, is a Dutch company renowned for producing high-quality plush toys with a strong commitment to environmental sustainability and ethical production practices. Their mission is to bring joy to children while making a positive impact on the planet. 

Miffy was first created by Dick Bruna in 1955, a timeless and instantly recognizable design. The Bon Ton Toys Miffy collection features a variety of plush designs in numerous fabrics and trendy colors, ensuring there’s a Miffy for everyone. Each Miffy plush is handcrafted and filled with 100% recycled polyester, reflecting the company’s dedication to sustainability.

Our lovely Miffy Corduroy keychains make the perfect gift or a stylish accessory on any item, like a backpack, your house or bike key or on your luggage!

• Handcrafted
• Our ECO items go even further, crafted from at least 90% recycled materials both inside and out and contain 100% recycled PET filling!
  
• Meet the ethical supply chain (ICTI) status.
• 10 cm height
• Handwash only

You might also like

• Miffy Flat Keychain ECO Corduroy
• Miffy Flat Keychain ECO Tiny Teddy
• Miffy Santa Keychain
• Miffy ECO Fuzzy Keychain

Our much-loved activity gym engages baby with friendly faces and multi-sensory features.

It includes soft linen and patterned arches and includes a matching supportive Tummy Time pillow. Five hanging toys attach to 13 easy-to-hang loops offering irresistible multi-sensory play for baby at every stage of development. A mirror and built-in sounds and textures on the mat add to the fun.

Features:

• 17 developmental activities; Nature-inspired graphics and textures
• Five playful multi-sensory hanging toys
• 13 loops to hang toys low or high or on the mat
• Multiple fabrics plus activities on the mat: crinkle leaves, squeaker flower and baby-safe mirror in the tree trunk (mirror is removable for machine-washing)
• Linen and patterned arches
• Two-minute assembly
• Supportive Tummy Time pillow
• Oversized round mat surface
• Safety-tested to meet or exceed ASTM, CPSIA, EN71 and applicable safety standards

Say hello to the lovely Eco Corduroy Miffy's by Bon Ton Toys!

Bon Ton Toys, established in 1933, is a Dutch company renowned for producing high-quality plush toys with a strong commitment to environmental sustainability and ethical production practices. Their mission is to bring joy to children while making a positive impact on the planet.

Miffy was first created by Dick Bruna in 1955, a timeless and instantly recognizable design. The Bon Ton Toys Miffy collection features a variety of plush designs in numerous fabrics and trendy colors, ensuring there’s a Miffy for everyone. Each Miffy plush is handcrafted and filled with 100% recycled polyester, reflecting the company’s dedication to sustainability.

With her snugly and durable fabric your Miffy Corduroy is the perfect plush gift for new babies and children. Not to mention a beautiful addition to any interior. Cuddle, play or take on the go! Have you found your favourite Miffy yet?

Features:

• 23cm
• Handcrafted
• Our ECO items go even further, crafted from at least 90% recycled materials both inside and out and contain 100% recycled PET filling!
• All certified under the "ethical supply chain" (ICTI) guidelines.
• Hand wash only.

New arrivals you might also like

• Miffy Tulip 18cm
• Miffy Sitting All-Over Tulip
• Miffy ECO Fuzzy Brooch

Get a crystal clear view of the magic beneath the surface! Tired of stinging, dry eyes after a day at the pool? The Hans goggles from Petites Pommes are made of lightweight silicone and has an amazing fit that will keep your child's eyes safe from chlorinated pool water or ocean saltwater. These cool goggles have a retro design and offers a wide, anti-fog vision lens and a practical buckle to avoid pulled hair. Delivered in a matching cotton pouch for easy storage. Made of lightweight silicone. Anti-fog lens. Practical buckle to avoid pulled hair. Straps for easy size adjusting.

Product Details:

• Recommended age: 3-8 years
• Complies with: ISO 18527-3:202.

Care Instructions:

Rinse with clean water after use. Store in designated pouch to avoid scratching of the lens area.

Petites Pommes is a Swedish brand making stylish, safe swimwear and pool toys for kids.

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• Betty Snorkeling Set
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Janod is a French brand specialising in the creation of traditional toys and games from wood and cardboard. 

Sensory development is vital for coordination and self awareness for babies and toddlers and the Janod Shapes and Sounds Blocks assists in those necessary messages of sight, sound and touch. 6 wooden FSC certified shapes are contained in this puzzle. There is a rattle, horn, mirror, bell, kaleidoscope and ratchet sound all colour coded with their place on the puzzle board. The blocks can be played with individually or stacked, they will teach shape, colour and sound and they will assist with fine motor skills and cause and effect when something is shaken, pushed or pulled. Really simple but really effective!

• Suitable for 12 months +
• Dimensions: 20.3cm x 7cm x 13.5cm

Great as a changing mat, placemat, pet mat, or even desk mat. Fits in your purse for ultimate portability. 

• Wipeable and water resistant
• Folds easily for compact storage and transportation
• Ethically and responsibly made
• Free from toxins, PVC, Phthalates and lead
• Bonded leather mats are backed with flocked suede, which contains 28% genuine leather
• Made from vegan leather on top 
• Use a damp cloth and soapy water to clean the mat
• Avoid acrylic paints, markers, pens and scissors
• Do not machine wash or iron
• Place in warm sun for an hour or so to remove wrinkles
• Air out to dry before folding to store
• Micro size: 35 x 55cm
• Be careful with mineral sunscreen as they may stain
• It is recommended to use extra caution when folding or cleaning printed mats as they are digitally printed on the leather

Skip Hop's activity centre is so versatile offering many developmental activities for every step of the way!

Designed in collaboration with a pediatrician, our baby activity center supports a whole body approach to play and learning. Easy to assemble, with toys that can be positioned anywhere for baby, it features a 360-degree rotating seat that turns and stretches for bouncing. Our unique Discovery Window lets baby see their feet while they play to learn cause and effect. As baby grows, our activity centre converts for easy cruising ultimately becoming a clean, sturdy table for colouring, playing and more. A modern, clean aesthetic and multiple uses will make this activity center a family favourite!

Features:

• Ages 4m+
• Three stages of use: Sit, swivel, bounce & play; Cruise & interact; Play table
• 25+ developmental activities
• Discovery Window lets baby see piano and their feet while playing
• Clip-on toys can be positioned based on baby's abilities
• Converts to a play table with a smooth, seamless surface
• 360-degree rotating seat that stretches for bouncing and includes toy loops to attach toys
• Musical, light-up piano with three ways to play: piano mode, song mode and motion sensor mode
• Peek-a-boo owl pops out and hoots
• Spring cloud with colorful beads
• Swaying trees move back and forth
• Hedgehog bead chaser with spinner
• Includes suction bee snack bowl; dishwasher-safe
• Foot support platform adjusts to the perfect height
• Legs detach for easy storage
• Phthalate-free

This cute pram toy will keep your little one entertained while out and about. The colourful animals will be the focus of your little one and while asleep, they will keep a careful watch.

The elastic string and the rings make it very easy to attach the pram toy to your stroller or car seat.

Material: Fabric: 100% cotton. Filling: 100% polyester fibers.

Cleaning: Wipe clean with soft damp cloth, do not immerse in water.

Size: 47-58 x 14 cm

INCLUDES: 1 pram toy in gift box in your chosen colour.

Great as a changing mat, placemat, pet mat, or even desk mat. Fits in your purse for ultimate portability. 

• Wipeable and water resistant
• Folds easily for compact storage and transportation
• Ethically and responsibly made
• Free from toxins, PVC, Phthalates and lead
• Bonded leather mats are backed with flocked suede, which contains 28% genuine leather
• Made from vegan leather on top 
• Use a damp cloth and soapy water to clean the mat
• Avoid acrylic paints, markers, pens and scissors
• Do not machine wash or iron
• Place in warm sun for an hour or so to remove wrinkles
• Air out to dry before folding to store
• Micro plus size: 40 x 76cm
• Be careful with mineral sunscreen as they may stain
• It is recommended to use extra caution when folding or cleaning printed mats as they are digitally printed on the leather

Help your baby fall asleep and sleep longer with this rechargeable comforter, playing the sound of mommy's heartbeat, white-noise, breath and other calming melodies.   The integrated timer function will turn on  the sounds any time you want and automatically starts playing again at the sound of your baby’s crying. These cuddly friends will help your baby feel at ease and fall asleep quietly.

Features:

• Material toy: 100% Polyester
• Material music box: ABS
• Dimensions: 18 x 28 x 13 cm
• Optional Timer: 15, 30 or 60 minute timer
• Power: Rechargeable by USB-C

Flow Amsterdam, founded in the Netherlands, is dedicated to creating meaningful products that support young parents through the early years, bringing calm and simplicity into family life.

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This cute, quality wooden Line Dolls Pram from Moover Toys will make any little one happy.

This sweet dolls pram features tear drop-shaped cut outs and curved lines. Lighter and more compact than the Moover Classic Dolls Pram, the Essentials Dolls Pram keeps your little one moving after taking their first steps while promoting role-play and imagination.

Made with strength and durability in mind, using high quality furniture-grade MDF with solid wood handle and safe non-toxic paints, even for children who are young enough to put things in their mouths. This quality toy pram has solid wheels are rubber lined wheels to protect the floors. They are naturally biodegradable, recyclable and last longer, staying out of the local landfills making them truly the best choice for our children’s futures.

Comes assembled, just attach the handle.

Bedding set available separately.

Measures 41 W x 44 H x 24 D cm.

Age: 18 month +

INCLUDES: One dolls pram in your chosen colour

Please note the Dolls Pram is not intended as a walker. 

These cute mini wooden cars and trucks by Moover are easy for small hands to hold and make great gifts. they are made of sustainably sourced plywood and varnished with non-toxic lacquer.

There are seven designs in the range.

Each car measures 8cm long x 5cm wide x 4cm high.

Age: 3 years +

No more flimsy floats as we used to know them. The Petites Pommes swim ring is a reborn childhood classic - made with the attention to detail to last for seasons. The characteristic striped floats from Petites Pommes come in 4 different sizes for toddler to adult, and in a range of beautiful colours to complete any summer look! Delivered in a reusable bag of organic cotton for easy storage. Extra fine inside seaming for premium comfort. Made of heavyweight, durable material to stand the test of time.  Approved safe air valves. Included repair patch should you accidentally suffer a small puncture.

All Petites Pommes floats are hand-printed. This process is completely manual - depending on the pressure of the hand, small colour variations between products may occur.

Product Details:

• Recommended age: 1-3 years Max.
• weight: 20 kg
• Size, deflated: 45 cm
• Use under active supervision of an adult. Never leave children unattended in or around water.
• Always keep children within arm's reach.
• Complies with: EN71-1:2014 + A1:2018; EN71-2:2020; EN71-3:2019+A1:2021; AS/NZS ISO 8124-1:2019 + Amd 1:2020 + Amd 2:2020; AS/NZS ISO 8124-2 2016; AS/NZS ISO 8124-3:2021 JFSL; EC No. 1907/2006 (REACH Annex XVII) + EU 2018/2005 ASTM F963-17; CPSIA.

Care Instructions:

Never over-inflate or use compressed air to inflate your product as this may cause it to burst. After use, rinse the float in clean water or wipe with a damp cloth. Do not leave the float in direct sunlight when not in use. Exposure to excessive heat may cause swelling (dark colours are more prone to swelling than lighter ones). Ensure that the float is dry before folding and storage.

Petites Pommes is a Swedish brand making stylish, safe swimwear and pool toys for kids.

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• Anna Swim Ring 60cm
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• Alex Armbands

Miffy the sweet little bunny... Miffy is now also available in these cute money banks in different trend colours. The perfect maternity gift or birthday present for both boys and girls!

Features

• Measurements: H 19 x D 10 cm
• Phthalate-free PVC

AP Junior is the kids’ range from Belgian design house Atelier Pierre, making playful, good-quality homewares and accessories like money boxes, night lights and key rings featuring Miffy, her friends and their own lovable characters.

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• Miffy Money Box 13.5cm
• Miffy Pure Money Box 26cm
• Jeroom Dino Money Box 16.5cm
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Stimulate your baby’s senses and movements during floor time with this award-winning Activity Gym.

Let your baby discover its sweet face in the tiny mountain mirror or have fun trying to grab the super soft and sensory Lalee. Hear the sweet bell from Birdee's tummy and the crinkle sounds of the soft cactus. There's also a hidden mirror to be explored.

The practical baby activity gym with the sweet llama is in soft tones of sand, blue and green. The activity gym comes in a giftbox making it a perfect gift idea.

Features:

• Arch has a mirror on one side and a discovery textile patch on the other
• Fun toys to stimulate play and imagination
• When you change the position of the feet, you change the height of the arch 
• Includes five activities: rattles, mirrors, crinkle sounds, shapes and textures
• The three toys can be moved between 17 points on the arch

Specifications:

• Size: (H) 40-48 cm (W) 45-80 cm (D) 22 cm
• Materials: arch: 50% cotton, 50% polyester cover, EVA foam, quartz sandbags filling, toys: 100% polyester fabric, 100% polyester fibres (recycled) filling,
  European standard for toys EN 71
• Care: wipe clean with soft damp cloth

The activity spiral with Lalee is the perfect on-the-go entertainer full of sensory features for your little one to explore. The baby toy can be fastened to the cot, car seat, stroller or pram using the soft strings.

Little fingers can discover the cuddly Lalee and enjoy the sweet crinkle sound it makes. The sensory cactus and tiny mirror with a fun sound will keep your tiny one busy and entertained when out and about. Birdee looks down from the top of the spiral.

INCLUDES: One Activity Spiral with 3 soft toys and a teething ring in your chosen colour.

Features:

• Activity spiral with Deer friends and full of sensory features for little ones
• Let your baby discover their reflection in the fun tiny mirror with sound
• Great for bringing along and can be fastened to the cot, car seat, stroller or pram using the soft strings
• Discover Lalee, Birdee, the sensory cactus and tiny mirror
• Soft shades of sand with green and blue details and a splash of coral red

Specifications:

• Size: (H) 10 cm (W) from 15-33 cm
• Age recommendation: 0m+
• Material: Fabric: 25% cotton 75% polyester. Filling: 100% polyester fibres (recycled).
• Care: Wipe clean with damp cloth. Do not immerse in water.