BEST SELLERS

The Miffy First Light Lamp is the perfect night light for your child. 

Mr Maria is a Dutch Design Studio based in Amsterdam and was founded in 2006 by Jannes Hak & Lennart Bosker who wanted to create eye-catching products for kids of all ages.

They owe their huge success to a famous little cute Bunny when they designed a lamp based on the character Miffy, a story created and illustrated by Dick Bruna in 1955. This lamp has become an essential design feature for kid’s rooms worldwide.

Illuminate your little one's dreams with a sweet Miffy night light. With her soft, comforting glow and iconic design, Miffy creates a cozy bedtime atmosphere. Easy to use and child-safe, she's the perfect companion for a peaceful night's sleep. Sweet dreams await!

How to use the Miffy First Light Lamp:

• On/Off button at the base
• Brightness Setting - 6 modes including a sleep/night mode
• Charging: The first full charge takes a maximum of 6 hours. Please note: as an extra safety measure, the night light does not work while charging.

Other features:

• Material: Silicone (BPA free)
• Rechargeable: USB cord is provided, adapter not included.
  
• Dishwasher proof: Remove the LED lamp from the silicone shell and wash.
• 2 year warranty.
• Dimensions: 15 x 15 x 30cm
• Weight: 1kg

The First light is also available in other characters such as Snoopy, Snuffy, Boris, Lion, Peppa Pig, Elephant and Monkey

• Use as a bouncer (max 9 kg) and as a chair (max 13 kg)
• Natural rocking stimulates your child’s development
• Ergonomic design that gives good support to your baby’s back, neck and head
• The fitted fabric seat distributes your baby’s weight evenly
• Child-friendly material
• Easy to clean, machine washable at 40˚C
• Folds flat and convenient to carry
• 3 positions + transport mode

Purchase a toy bar to attach onto your baby bouncer. It can be easily removed and attached by an adult and provides endless fun for your little one.

If you’re on the plane to London or Tokyo or catching a taxi in New York, there’s a whole world waiting for you out there.

CYBEX Coya: The new luxury of urban mobility in style.

An intuitive hybrid combining the iconic design Cybex prams are known for, with the functionality of a premium compact stroller, travel has never been so… luxurious from start to finish.

• Hand Luggage Compatible - It just takes a moment to fold the Coÿa to stow in an overhead compartment or car boot. Unfolding is just as easy… and there’s even a carry strap!
• Ergonomic Lie-flat Recline - Find the perfect comfort position for your child. With one hand you can easily recline the backrest to an ergonomic near-flat position. Together with the integrated adjustable leg rest this helps your baby rest comfortably from day one.
• One-pull Harness - Race to your departure gate, while staying assured that your baby is snug and secure. The one-pull harness just takes seconds to fit ‒ so you don’t waste a moment.
• Breathable Backrest - Your child will enjoy every season with the removable, padded comfort inlay. Once removed, breathable mesh lets cooling breezes circulate through the backrest.
• UPF50+ sun canopy with mesh section - Choose an extendable sun canopy that both protects your little one with UPF50+ fabric for superior sun safety and offers added air circulation to keep your little one cool with the zippable mesh window
• One-hand ultra-compact fold and unfold- Folding and unfolding takes mere seconds. Whether you’re about to board your plane, climbing stairs, or simply preparing to store the Coÿa, its zero-effort compact fold is a game changer for families on the go.
• Travel System Ready - At the end of a long trip, the last thing you want is to wake your baby taking them out of the car. Use adapters to attach an award-winning CYBEX infant car seat. A seamless transfer from drive to stroll.
• Integrated carry strap - Carrying is made easy with the luxury, padded carry strap designed to be slung over your shoulder. Light, compact and easy to carry, the Coÿa’s intuitive design is ideal for both everyday use and travel.
• Smooth front-wheel suspension - Whether you’re navigating city streets or a busy airport, the Coÿa’s suspension keeps it steady for a smoother ride.
• Large shopping basket - There’s lots of space to store your bags with the 5kg capacity shopping basket, easily accessible under the seat.

Specifications 

• Folded dimensions - 18 L x 44 W x 52 H cm
• Unfolded/Assembled dimensions -  79 L x 44 W x 105 H cm
• Weight of pram including wheels 6.6 kg
• Age/Weight capacity-  From birth to 22kg (approx 4 years)
• Basket weight capacity 5kg

What's in the box

• Coÿa frame and wheels
• Seat fabrics
• Sun canopy
• Storage basket
• Carry strap

Add these accessories to your Coya travel pram!

Use your Coya pram from birth by attaching the Cloud Q capsule. Capsule adapters are required in order for you to attach the capsule to the pram.

The Cybex Compact Stroller Travel Bag is the ideal to protects your pram and allows you travel in ease! 

Did you know a baby elephant is called a calf? And that elephants can swim? They use their trunk as a snorkel to be able to breathe under water. Little Ebu here is the softest elephant you'll ever find.

The WWF Plush Collection is a wide range of super-soft plush toys, especially designed for the World Wide Fund for nature - WWF.

WWF Plush Collection consists of the 'Classic Collection' and the 'Cub Club Collection'. They are sold in over 50 countries around the world, which now includes Australia and New Zealand!

All WWF plush items are eco-friendly and stuffed with a 100% PET bottle filling and have a super soft exterior. Designed to introduce the concept of environmental responsibility to little ones, this range aims to do its part in ensuring nature is preserved for generations to come.

For every plush sold, a donation is made to the local WWF office in order to support their conservation efforts.

Features: 

• 23cm approx
• Official Licensed product, CE certified
  
• Made from: Exterior polyester, filling 100% recycled PET bottles
• Care Instructions: Hand/surface washing with water not exceeding 30 degrees celsius.
• By Buying a WWF plush toy you are making a donation to WWF

Note: Remove labels before giving to children.

Check out our WWF Plush Toy Collection to see the full range of animals available.

Introduce baby to our special teething rings with features that offer comfort, support and soothing relief.

Made from 100% food grade silicone, the soft yet durable material satisfies baby’s natural urge to chew. Designed to soothe sore gums and spark sensory play, each ring features fun textures and adorable characters to keep little hands and minds engaged.

Features:

• What's included: 1 teething ring
• Made with high-quality food grade silicone
• Free of BPA, BPS, PVC and phthalates
• Dimensions: 3.14 x 4.72" (8 x 12 cm)
• Recommended age: 3 months+
• Helps develop fine motor skills
• Third-party tested to meet CPSIA, ASTM, and Prop 65 standards

This 100% organic Matty Topper is made for the popular Leander Matty change mat.
Use as a small towel, or put under your child when changing for a more comfortable, cosy feel.

The Matty Topper protects your change mat and helps you in the event of little accidents.

• Matty Topper protects your change mat
• Reversible giving you two colour options
• Mix and match with your favourite Leander Matty change mat

This grip and teether toy is designed to soothe your baby’s itchy gums during teething. Its shape and holes make it easy for tiny hands to hold, while also helping to train grip and hand-to-hand coordination.

Made from food-grade silicone, free from BPA and other harmful substances, it’s safe for your little one. Pop it in the refrigerator for extra relief, making it even more effective. Let Sheepy comfort and support your baby through the teething process.

Features:

• The easy-to-grasp shape promotes hand-eye coordination
• BPA-free, food-grade silicone ensures a safe and soothing chewing experience
• Both functional and adorable it's ideal for curious little explorers

Did you know a baby flamingo is called a chick? And that a flamingo stands on one leg to stabilise its energy level? Plus! It's a great way to control its body temperature. This little Filipa here is the cutest flamingo, with her dangling legs.

The WWF Plush Collection is a wide range of super-soft plush toys, especially designed for the World Wide Fund for nature - WWF.

WWF Plush Collection consists of the 'Classic Collection' and the 'Cub Club Collection'. They are sold in over 50 countries around the world, which now includes Australia and New Zealand!

All WWF plush items are eco-friendly and stuffed with a 100% PET bottle filling and have a super soft exterior. Designed to introduce the concept of environmental responsibility to little ones, this range aims to do its part in ensuring nature is preserved for generations to come.

For every plush sold, a donation is made to the local WWF office in order to support their conservation efforts.

Features: 

• 23cm approx
• Official Licensed product, CE certified
  
• Made from: Exterior polyester, filling 100% recycled PET bottles
• Care Instructions: Hand/surface washing with water not exceeding 30 degrees celsius.
• By Buying a WWF plush toy you are making a donation to WWF

Note: Remove labels before giving to children.

Check out our WWF Plush Toy Collection to see the full range of animals available.

We translated the iconic characters by Charles M. Schulz into a super fun rug and textile collection. Level up your sofa styling game with the Peanuts Cushion Hug White Black. The Peanuts cushion cover is jacquard-woven from 100% New Zealand wool. A premium decoration piece that is bold, cheerful and ready to give you some extra comfort.

The Peanuts Cushion Hug White Black is woven in Lithuania and certified with the Woolmark and OEKO-TEX label. Wool is 100% biodegradable and therefor does not contribute to microplastic pollution in our oceans or on our land. Wool is a circular fibre. It's 100% natural, 100% renewable and 100% biodegradable. 

Features:

• Size: 130 x 200 cm
• Materials: 100% New Zealand wool
• Technique: Jacquard-woven
• Made in: Europe
• Label: Woolmark and OEKO-TEX Label
• Care Instructions: Hand or machine wash on a delicate cold/wool program maximum 30º C / 86°F. Wash separately. Do not bleach. Do not tumble dry. Iron at low temperature. Can be dry cleaned.
• Please note that the pillow inside is not included - this is the cover only. 

Mushie toddler starter spoons are the perfect companion for your little one's journey into independent feeding. Made from non-toxic, food-grade silicone, these spoons are gentle on sensitive gums and emerging teeth. The easy-to-grip handle designed for little hands promotes coordination and confidence as children learn to feed themselves. 

Features:

• What's included: 1 set of 2 silicone toddler starter spoons
• Made with 100% food-grade silicone
• 100% BPA, BPS, PVC, Phthalate free
• 1 Silicone Toddler Starter Spoon measures: 1 x .43 x 4.1" (2.5 x 1.1 x 10.5 cm)
• Recommended age: 12 months+
• Third-party tested to meet CPSIA, ASTM, and Prop 65 standards

Make a splash at bathtime with these cute bath play sets.

Made from 100% food grade silicone, the soft material is easy for little hands to hold while wet or dry. Its inventive design allows each toy to open into two separate pieces for thorough cleaning and fast drying. This feature allows the toys to remain mold-free with its easy-to-clean pieces that are dishwasher safe. After each use, we recommend opening the pieces to rinse out and air dry before storing.

Features:

• What's included: 1 set of 4 Space Mold Free Bath Play toys
• Made with high-quality food grade silicone
• Free of BPA, BPS, PVC and phthalates
• Recommended age: 10 months+
• Dimensions: 4 x 2.3 x 3" (10.16 x 5.84 x 7.62cm)
• Third-party tested to meet CPSIA, ASTM, and Prop 65 standards

Make bath time a breeze for parents and babies with our soothing and effective cradle cap brush. Specifically designed for your little one's delicate skin, the soft silicone bristles gently massage while removing cradle cap flakes and exfoliating from head to toe. This brush fits in the palm of your hand and features an ergonomic finger grip for added comfort and control.

To use: Apply cleanser and gently brush in a circular motion during bath time. Clean with warm, soapy water and let air dry after each use.

Features:

• Easy-to-hold design with an ergonomic finger grip means you’ll have complete comfort and control
• Brush in gentle, circular motions during bath time for a relaxing experience your baby will love

Introduce children to the world of prehistoric wonder with our wooden dinosaur puzzle. Crafted from FSC certified wood and non-toxic paint, this is a timeless toy designed to help teach little learners colors and spatial reasoning. The set includes seven dino themed pieces with smooth edges that are made for tiny hands. Littles will improve fine motor skills and hand-eye coordination as they grasp, manipulate and fit the pieces into their corresponding slots.

Features:

• What's included: 1 wooden puzzle
• Made with FSC-certified wood
• Dimensions: 11.7 x 11.7 x 0.7" (29.71 x 29.71 x 1.7cm)
• Recommended age: 3 years+
• Third-party tested to meet CPSIA, ASTM, and Prop 65 standards

Introduce children to farm animals with our wooden farm puzzle. Crafted from FSC certified wood and non-toxic paint, this is a timeless toy designed to help teach little learners colors and spatial reasoning. The set includes eight barnyard animal themed pieces with smooth edges that are made for tiny hands. Littles will improve fine motor skills and hand-eye coordination as they grasp, manipulate and fit the pieces into their corresponding slots.

Features:

• What's included: 1 wooden puzzle
• Made with FSC-certified wood
• Dimensions: 11.7 x 11.7 x 0.7" (29.71 x 29.71 x 1.7cm)
• Recommended age: 3 years+
• Third-party tested to meet CPSIA, ASTM, and Prop 65 standards

Mininor nail scissors are easy to use as the shape and size fit baby’s tiny nails.   

The tip of the Mininor nail scissors is rounded to prevent accidentally pricking the baby’s skin.

Even though the blades look small, the handle provides a good grip for an adult hand.

The easy to handle nail scissors make the task of trimming nails much simpler for parents. 

The nail scissors are specially designed to trim the tiny, delicate nails of infants precisely and accurately, which can help prevent cuts, nicks or injuries to the delicate skin surrounding the nails.

Features:

• Made for fine, delicate nail cutting,
• The tip of the scissors is rounded to provider greater accuracy and safety 
• To further prevent scratches to your baby's skin, included is a size appropriate nail file to ensure your child has smooth, snag-free nails

Materials:

• Blade: Carbon Steel
• Handle: ABS
• Cleaning: Rinse in lukewarm water and dry well.

Welcoming a new baby is an exciting journey, and finding the perfect gift for expecting parents makes it even more special. With a variety of designs and colour combinations, finding the perfect match for your baby’s style has never been easier! Whether for your own little one or as a thoughtful baby shower gift, FRIGG pacifiers bring both comfort and charm to every moment.

• 100% designed and manufactured in Denmark
• Size 1 - 27 mm nipple recommended for ages 0-6 month
• Size 2 - 30 mm nipple recommended for ages 6-18 months
• The shield material is Polypropylene (PP)
• Nipple material medical grade new SilkySoft™ silicone
  
• New Click-Lock™ system
• Safety standard: EN1400

Welcoming a new baby is an exciting journey, and finding the perfect gift for expecting parents makes it even more special. With a variety of designs and colour combinations, finding the perfect match for your baby’s style has never been easier! Whether for your own little one or as a thoughtful baby shower gift, FRIGG pacifiers bring both comfort and charm to every moment.

Features:

• 100% designed and manufactured in Denmark
• Size 1 - 27 mm nipple recommended for ages 0-6 month
• Size 2 - 30 mm nipple recommended for ages 6-18 months
• The shield material is Polypropylene (PP)
• Nipple material 100% latex natural rubber
• New Click-Lock™ system
• Safety standard: EN1400

Did you know the t-rex was a warm-blooded animal? And that its air pockets would continuously pump oxygen through his lungs in only one direction? Who dares to cuddle this bad-ass t-rex?

The WWF Plush Collection is a wide range of super-soft plush toys, especially designed for the World Wide Fund for nature - WWF.

WWF Plush Collection consists of the 'Classic Collection' and the 'Cub Club Collection'. They are sold in over 50 countries around the world, which now includes Australia and New Zealand!

All WWF plush items are eco-friendly and stuffed with a 100% PET bottle filling and have a super soft exterior. Designed to introduce the concept of environmental responsibility to little ones, this range aims to do its part in ensuring nature is preserved for generations to come.

For every plush sold, a donation is made to the local WWF office in order to support their conservation efforts.

Features: 

• 47cm approx
• Official Licensed product, CE certified
  
• Made from: Exterior polyester, filling 100% recycled PET bottles
• Care Instructions: Hand/surface washing with water not exceeding 30 degrees celsius.
• By Buying a WWF plush toy you are making a donation to WWF

Note: Remove labels before giving to children.

Check out our WWF Plush Toy Collection to see the full range of animals available.

Did you know that the egg of an emperor's penguin is laid by the female, but is being brooded by the male? He will sit on the egg for two months without eating, until it hatches. After that, the new mom takes over and raises it so dad can go out and find himself some meals.

The WWF Plush Collection is a wide range of super-soft plush toys, especially designed for the World Wide Fund for nature - WWF.

WWF Plush Collection consists of the 'Classic Collection' and the 'Cub Club Collection'. They are sold in over 50 countries around the world, which now includes Australia and New Zealand!

All WWF plush items are eco-friendly and stuffed with a 100% PET bottle filling and have a super soft exterior. Designed to introduce the concept of environmental responsibility to little ones, this range aims to do its part in ensuring nature is preserved for generations to come.

For every plush sold, a donation is made to the local WWF office in order to support their conservation efforts.

Features: 

• 33cm approx
• Official Licensed product, CE certified
  
• Made from: Exterior polyester, filling 100% recycled PET bottles
• Care Instructions: Hand/surface washing with water not exceeding 30 degrees celsius.
• By Buying a WWF plush toy you are making a donation to WWF

Note: Remove labels before giving to children.

Check out our WWF Plush Toy Collection to see the full range of animals available.

The WWF Plush Collection is a wide range of super-soft plush toys, especially designed for the World Wide Fund for nature - WWF.

WWF Plush Collection consists of the 'Classic Collection' and the 'Cub Club Collection'. They are sold in over 50 countries around the world, which now includes Australia and New Zealand!

All WWF plush items are eco-friendly and stuffed with a 100% PET bottle filling and have a super soft exterior. Designed to introduce the concept of environmental responsibility to little ones, this range aims to do its part in ensuring nature is preserved for generations to come.

For every plush sold, a donation is made to the local WWF office in order to support their conservation efforts.

Features: 

• 50cm approx
• Official Licensed product, CE certified
  
• Made from: Exterior polyester, filling 100% recycled PET bottles
• Care Instructions: Hand/surface washing with water not exceeding 30 degrees celsius.
• By Buying a WWF plush toy you are making a donation to WWF

Note: Remove labels before giving to children.

Check out our WWF Plush Toy Collection to see the full range of animals available.

Did you know the alpaca has very sensitive feet? This is exactly why she prefers to graze on plains with very soft grounds, like in Peru, Bolivia and Ecuador. This plush alpaca doesn't just have soft feet, her whole fur is super cuddly!

The WWF Plush Collection is a wide range of super-soft plush toys, especially designed for the World Wide Fund for nature - WWF.

WWF Plush Collection consists of the 'Classic Collection' and the 'Cub Club Collection'. They are sold in over 50 countries around the world, which now includes Australia and New Zealand!

All WWF plush items are eco-friendly and stuffed with a 100% PET bottle filling and have a super soft exterior. Designed to introduce the concept of environmental responsibility to little ones, this range aims to do its part in ensuring nature is preserved for generations to come.

For every plush sold, a donation is made to the local WWF office in order to support their conservation efforts.

Features: 

• 31cm approx
• Official Licensed product, CE certified
  
• Made from: Exterior polyester, filling 100% recycled PET bottles
• Care Instructions: Hand/surface washing with water not exceeding 30 degrees celsius.
• By Buying a WWF plush toy you are making a donation to WWF

Note: Remove labels before giving to children.

Check out our WWF Plush Toy Collection to see the full range of animals available.

Adventure awaits with Reef 2 Special Edition. Steering smoothly from suburban streets to countryside footpaths, Reef 2 is the all-terrain pushchair with the most comfortable ride. With large wheels, softer suspension, a supersized UPF50+ hood and extra-large storage basket, Reef 2 has everything you need to explore the outdoors or take on the town. At the end of your adventures, Reef 2 Special Edition can be folded into your car boot thanks to its self-standing compact fold.

Reef 2 Special Edition can be effortlessly tailored to suit your family life. The lie-flat reversible seat with magnetic buckle and easy-adjust harness, will carry your little explorer from their first stroll up to toddlerhood. Reef 2 can also be fitted with universal car seat adaptors (sold separately), so you can attach your car seat to create the ultimate newborn travel system.

Key features:

• Fold-any-way design for extra space in your car boot
• Robust, sturdy and reliable on every adventure
• Extra deep, wipe clean storage basket for family days out
• Large wheels and strong 4-wheel suspension for all terrains
• Multiple newborn options to suit your family's lifestyle
• Ride from birth to 22kg (approx. 4 years)
• Dimensions: 85 (L) x 61 (W) x 98.5-112cm (H)
• Folded dimensions: 71 (L) x 61 (W) x 30.5cm (H) 
• Weight: 13.2kg

Whats Included:

• Reef 2 special edition Frappe pushchair frame
• Folding Carrycot
• Reversible pushchair seat
• Pushchair hood
• Bumper bar
• Rain cover
• Bug net
• Sun sail

Choose to fully future-proof with the NEW Wave 3, our ultimate single to double stroller system designed for growing families.

The first-of-its-kind Wave 3 is ready to grow with the main seat, bassinet AND tandem seat for a total of 12 single and double riding modes straight out of the box. We included it all from the start — so you don’t have to worry about it later.

Offering flexibility and longevity from day one, optional accessories can be added on to Wave 3 to create up to 30 modes in total, and carry up to 3 little passengers. Going above and beyond, weight capacities of up to 22kg in the main seat (15kg tandem) will allow you to all enjoy the stroll together, longer.

Wave 3 is the ultimate in not just versatility but also refined luxury, as our British tailoring boasts extra attention to detail across all fabrics, vegan leather and hardware touch points.

Key features:

• Suitable from birth to 22kg (Approx. 4 years)
• 12 single and double riding modes straight out of the box
• Up to 30 configurations incl. newborn twin mode with additional accessories
• All-terrain wheels made for adventure
• Extra-large basket for storing family essentials
• Dimensions: 111 (L) x 60 (W) x 95-109cm (H)
• Folded dimensions: 95 (L) x 60 (W) x 39.5cm (H)
• Chassis weight: 10kg
• Pushchair seat weight: 2.5kg
• Carrycot weight:3.8kg

What's Included:

• Frame
• Carrycot
• Reversible seat unit
• Tandem seat
• Reversible seat liner
• Wave tandem adaptors
• Elevate adaptors
• Cup holder
• Rain cover
• Bug Net
• 2x Bumper bars. Includes our Genius™ harness system.