BEST SELLERS

The Miffy First Light Lamp is the perfect night light for your child. 

Mr Maria is a Dutch Design Studio based in Amsterdam and was founded in 2006 by Jannes Hak & Lennart Bosker who wanted to create eye-catching products for kids of all ages.

They owe their huge success to a famous little cute Bunny when they designed a lamp based on the character Miffy, a story created and illustrated by Dick Bruna in 1955. This lamp has become an essential design feature for kid’s rooms worldwide.

Illuminate your little one's dreams with a sweet Miffy night light. With her soft, comforting glow and iconic design, Miffy creates a cozy bedtime atmosphere. Easy to use and child-safe, she's the perfect companion for a peaceful night's sleep. Sweet dreams await!

How to use the Miffy First Light Lamp:

• On/Off button at the base
• Brightness Setting - 6 modes including a sleep/night mode
• Charging: The first full charge takes a maximum of 6 hours. Please note: as an extra safety measure, the night light does not work while charging.

Other features:

• Material: Silicone (BPA free)
• Rechargeable: USB cord is provided, adapter not included.
  
• Dishwasher proof: Remove the LED lamp from the silicone shell and wash.
• 2 year warranty.
• Dimensions: 15 x 15 x 30cm
• Weight: 1kg

The First light is also available in other characters such as Snoopy, Snuffy, Boris, Lion, Peppa Pig, Elephant and Monkey

• Use as a bouncer (max 9 kg) and as a chair (max 13 kg)
• Natural rocking stimulates your child’s development
• Ergonomic design that gives good support to your baby’s back, neck and head
• The fitted fabric seat distributes your baby’s weight evenly
• Child-friendly material
• Easy to clean, machine washable at 40˚C
• Folds flat and convenient to carry
• 3 positions + transport mode

Purchase a toy bar to attach onto your baby bouncer. It can be easily removed and attached by an adult and provides endless fun for your little one.

The Skip Hop versatile tub grows with baby through three stages and is the only baby bath tub you’ll ever need. 

The sling locks into two ergonomic positions: higher for full-body support and lower for seated support. Dual layered mesh and comfort-edge construction securely cradles baby from head-to-toe.

The slings adjusts to a cushioned seat that comfortably supports babies learning to sit. Remove the sling when baby has mastered sitting and easily bathe baby in the spacious tub—no uncomfortable plastic bumps.

Features:

• Ages 0m+
• Tub grows with baby through three stages: Stage 1: Newborn (0-3 months; up to 15 lbs); Stage 2: Infant (3-6 months; up to 20 lbs); Stage 3: Sitters (6+ months; up to 25 lbs)
• Mesh Smart Sling™ provides Comfort-Edge support and locks into two ergonomic positions: Upper position: Offers head-to-toe newborn cradling; Lower position: Supports infants learning to sit
• Remove sling completely when baby sits upright
• Swivel hook for hanging on showerhead, shower bar or towel bar
• Non-slip interior texture
• Drain plug
• PVC-free, Phthalate-free
• Size (inches): 27.5l x 19w x 11.5h; (cm): 70l x 48w x 29h
• Please note that this is a large/bulky item, shipping will be charged upon checkout

If you’re on the plane to London or Tokyo or catching a taxi in New York, there’s a whole world waiting for you out there.

CYBEX Coya: The new luxury of urban mobility in style.

An intuitive hybrid combining the iconic design Cybex prams are known for, with the functionality of a premium compact stroller, travel has never been so… luxurious from start to finish.

• Hand Luggage Compatible - It just takes a moment to fold the Coÿa to stow in an overhead compartment or car boot. Unfolding is just as easy… and there’s even a carry strap!
• Ergonomic Lie-flat Recline - Find the perfect comfort position for your child. With one hand you can easily recline the backrest to an ergonomic near-flat position. Together with the integrated adjustable leg rest this helps your baby rest comfortably from day one.
• One-pull Harness - Race to your departure gate, while staying assured that your baby is snug and secure. The one-pull harness just takes seconds to fit ‒ so you don’t waste a moment.
• Breathable Backrest - Your child will enjoy every season with the removable, padded comfort inlay. Once removed, breathable mesh lets cooling breezes circulate through the backrest.
• UPF50+ sun canopy with mesh section - Choose an extendable sun canopy that both protects your little one with UPF50+ fabric for superior sun safety and offers added air circulation to keep your little one cool with the zippable mesh window
• One-hand ultra-compact fold and unfold- Folding and unfolding takes mere seconds. Whether you’re about to board your plane, climbing stairs, or simply preparing to store the Coÿa, its zero-effort compact fold is a game changer for families on the go.
• Travel System Ready - At the end of a long trip, the last thing you want is to wake your baby taking them out of the car. Use adapters to attach an award-winning CYBEX infant car seat. A seamless transfer from drive to stroll.
• Integrated carry strap - Carrying is made easy with the luxury, padded carry strap designed to be slung over your shoulder. Light, compact and easy to carry, the Coÿa’s intuitive design is ideal for both everyday use and travel.
• Smooth front-wheel suspension - Whether you’re navigating city streets or a busy airport, the Coÿa’s suspension keeps it steady for a smoother ride.
• Large shopping basket - There’s lots of space to store your bags with the 5kg capacity shopping basket, easily accessible under the seat.

Specifications 

• Folded dimensions - 18 L x 44 W x 52 H cm
• Unfolded/Assembled dimensions -  79 L x 44 W x 105 H cm
• Weight of pram including wheels 6.6 kg
• Age/Weight capacity-  From birth to 22kg (approx 4 years)
• Basket weight capacity 5kg

What's in the box

• Coÿa frame and wheels
• Seat fabrics
• Sun canopy
• Storage basket
• Carry strap

Add these accessories to your Coya travel pram!

Use your Coya pram from birth by attaching the Cloud Q capsule. Capsule adapters are required in order for you to attach the capsule to the pram.

The Cybex Compact Stroller Travel Bag is the ideal to protects your pram and allows you travel in ease! 

Did you know a baby elephant is called a calf? And that elephants can swim? They use their trunk as a snorkel to be able to breathe under water. Little Ebu here is the softest elephant you'll ever find.

The WWF Plush Collection is a wide range of super-soft plush toys, especially designed for the World Wide Fund for nature - WWF.

WWF Plush Collection consists of the 'Classic Collection' and the 'Cub Club Collection'. They are sold in over 50 countries around the world, which now includes Australia and New Zealand!

All WWF plush items are eco-friendly and stuffed with a 100% PET bottle filling and have a super soft exterior. Designed to introduce the concept of environmental responsibility to little ones, this range aims to do its part in ensuring nature is preserved for generations to come.

For every plush sold, a donation is made to the local WWF office in order to support their conservation efforts.

Features: 

• 23cm approx
• Official Licensed product, CE certified
  
• Made from: Exterior polyester, filling 100% recycled PET bottles
• Care Instructions: Hand/surface washing with water not exceeding 30 degrees celsius.
• By Buying a WWF plush toy you are making a donation to WWF

Note: Remove labels before giving to children.

Check out our WWF Plush Toy Collection to see the full range of animals available.

Help your baby tackle teething with our chewable Teethers!

Textured bumps help teething gel get to the source of pain quickly whilst BioCote® Antimicrobial Technology keeps germs at bay. Ergonomically designed for baby hands, your little one will love chewing on these playful Teethers night and day.

The child friendly design helps your little one hold onto the teether and also develop their motor skills. They are dishwasher and fridge friendly so you can give them an easy clean or even pop them in the fridge to cool down and provide some extra comfort to their painful gums. They’re a friend your little one can keep at home, or take with them wherever they go!

• Added BioCote® Antimicrobial Technology reducing microbes on the surface of the product making it more hygienic and cleaner than any other teether
• FDA approved food-grade silicone
• BPA free non-toxic and environmentally friendly
• Ergonomic design helps your baby to develop motor skills from an early age
• Lightweight and easy for little hands to hold
• Flexible and gentle on little gums
• Dishwasher safe and fridge friendly
• Pre-training toothbrush to help babies and toddlers get used to brushing their teeth
• Bumps massage the gums gently
• Helps you apply teething medication safely and hygienically, even to hard to reach molars
• Suitable for steam and cold water sterilisation
• Comes in reusable carry case packaging for storage
• Height: 11cm

A true storage superhero, the versatile Weston storage boxes are both practical and pretty. Available in playful colours, the foldable and stackable Westons help you stay organised throughout your home.

• Available in 3 sizes
• Available in a variety of playful colours
• Made from durable, lightweight, and 60% recycled PP
• Ideal for the children's room or the rest of your home
• Stackable and foldable with cutout handles
• Delivered flat-packed

Size

• Small: (H) 9.5 x (W) 18 x (L) 25 cm; Volume 5L
• Medium: (H) 13.5 x (W) 25 x (L) 36 cm; Volume 10L
• Large: (H) 19.5 x (W) 36 x (L) 50 cm; Volume 20L

The cool green foldable changing mat is perfect to bring when leaving the house and is designed for easy diaper changes on the go.

With its durable, water-repellent surface, it’s easy to wipe clean, ensuring a hygienic experience every time. Lightweight and compact, this mat is convenient to carry and perfect for when out and about.

Features:

• Folds up neatly to fit in your nappy bag or under the pram
• Padded surface keeps your little one comfortable during changes
• Water repellent fabric is easy to wipe clean after use

Size: 55 x 35 cm. Folded: 17 x 27 cm
Materials: Fabric: 100% recycled polyester with polyurethane coating. Filling: Polyester fibres.
Care: Wipe clean with soft damp cloth.

Pair this change mat with our stylish Quilted Changing Bag, available in 3 lovely colours! Be ready for any mess when on the go!

Welcoming a new baby is an exciting journey, and finding the perfect gift for expecting parents makes it even more special. With a variety of designs and colour combinations, finding the perfect match for your baby’s style has never been easier! Whether for your own little one or as a thoughtful baby shower gift, FRIGG pacifiers bring both comfort and charm to every moment.

Features:

• 100% designed and manufactured in Denmark
• Size 1 - 27 mm nipple recommended for ages 0-6 month
• Size 2 - 30 mm nipple recommended for ages 6-18 months
• The shield material is Polypropylene (PP)
• Nipple material 100% latex natural rubber
• New Click-Lock™ system
• Safety standard: EN1400

Little hands can bring big ideas to life with Super Clay!

Kids can roll, knead and sculpt this soft and lightweight air-drying clay to explore a world of open-ended, creative possibilities; or follow the step-by-step visual instructions to create two super fun characters from each colourful pack.

Air-dries in 48 hours (no oven needed), ready for play or display. Non-toxic and easy to use, Super Clay is perfect for sensory play and helps early learners build hand strength and fine motor control — ideal for developing writing and drawing skills. Comes in a resealable container to keep the fun mess-free and fresh.

Features:

• Soft, lightweight air-drying clay — no oven needed, air-dry for play or display
• Encourages open-ended play and creativity
• Helps early learners build fine motor skills and hand strength
• Resealable container for mess-free storage and lasting fun
  
• Includes: 40g Super Clay in four shades, 1 resealable container, 1 sculpting tool, visual instructions
• Available in six vibrant colour palettes: Sunrise, Ocean, Moonrise, Jungle, Sunset and Twilight — collect them all!
• Recommended for ages 3–8

Meet bub’s new bestie! This sweet sensory toy is a meal-time game-changer for babies and toddlers. With its suction cup base, the High Chair Buddy sticks to smooth surfaces and boings back upright no matter how much bub bops, pulls, or pushes.

Made from soft, safe silicone, this high chair hero features easy-to-grasp textures, teething-friendly surfaces, and soft, colourful rings for little hands to twist, tug and explore. BPA-free and non-toxic, it’s perfect for soothing sore gums while building fine motor skills, hand-eye coordination and cause-effect learning — all while keeping bub happily entertained.

Features:

• Soft silicone high chair toy perfect for babies and toddlers
• Suction cup base attaches to smooth surfaces
• Keep bub busy and happy at meal time
• Encourages sensory exploration and fine motor development
• Made from food grade silicone – BPA and phthalate free
• Easy to clean, dishwasher safe
• Measures approximately 6x10cm
• Recommended for ages 0-2 years
  

Make hydration easy and fun for little ones learning to drink independently!

This bottle is a practical and fun way to keep your little one hydrated throughout their day. The bumps on the lid make it easy for children to access the straw, encouraging independence and ease of use. Perfect for preschool, school, and outdoor adventures, it’s designed to be both functional and playful.

Features: 

• Easy-to-use straw lid encourages self-drinking and helps develop fine motor skills
• Lightweight and durable Tritan material is made to last through daily drops and spills
• Features a soft silicone carry handle that’s gentle on little hands
• BPA free and dishwasher safe for everyday convenience

Size: 7 x 15 cm, capacity 280 mls
Material: Tritan.
Mouth piece: 100% food grade silicone
Lid: PP. Straw: PE
Care: Dishwasher safe up to 70°C. Do not use in microwave.
Age recommendation: 6m+

Mushie toddler starter spoons are the perfect companion for your little one's journey into independent feeding. Made from non-toxic, food-grade silicone, these spoons are gentle on sensitive gums and emerging teeth. The easy-to-grip handle designed for little hands promotes coordination and confidence as children learn to feed themselves. 

Features:

• What's included: 1 set of 2 silicone toddler starter spoons
• Made with 100% food-grade silicone
• 100% BPA, BPS, PVC, Phthalate free
• 1 Silicone Toddler Starter Spoon measures: 1 x .43 x 4.1" (2.5 x 1.1 x 10.5 cm)
• Recommended age: 12 months+
• Third-party tested to meet CPSIA, ASTM, and Prop 65 standards

Make bath time a breeze for parents and babies with our soothing and effective cradle cap brush. Specifically designed for your little one's delicate skin, the soft silicone bristles gently massage while removing cradle cap flakes and exfoliating from head to toe. This brush fits in the palm of your hand and features an ergonomic finger grip for added comfort and control.

To use: Apply cleanser and gently brush in a circular motion during bath time. Clean with warm, soapy water and let air dry after each use.

Features:

• Easy-to-hold design with an ergonomic finger grip means you’ll have complete comfort and control
• Brush in gentle, circular motions during bath time for a relaxing experience your baby will love

Did you know a baby flamingo is called a chick? And that a flamingo stands on one leg to stabilise its energy level? Plus! It's a great way to control its body temperature. This little Filipa here is the cutest flamingo, with her dangling legs.

The WWF Plush Collection is a wide range of super-soft plush toys, especially designed for the World Wide Fund for nature - WWF.

WWF Plush Collection consists of the 'Classic Collection' and the 'Cub Club Collection'. They are sold in over 50 countries around the world, which now includes Australia and New Zealand!

All WWF plush items are eco-friendly and stuffed with a 100% PET bottle filling and have a super soft exterior. Designed to introduce the concept of environmental responsibility to little ones, this range aims to do its part in ensuring nature is preserved for generations to come.

For every plush sold, a donation is made to the local WWF office in order to support their conservation efforts.

Features: 

• 23cm approx
• Official Licensed product, CE certified
  
• Made from: Exterior polyester, filling 100% recycled PET bottles
• Care Instructions: Hand/surface washing with water not exceeding 30 degrees celsius.
• By Buying a WWF plush toy you are making a donation to WWF

Note: Remove labels before giving to children.

Check out our WWF Plush Toy Collection to see the full range of animals available.

Both fashionable and functional, our reversible Teether Bandana Bib is designed to absorb dribbles while providing relief for teething babies.

Made from 100% cotton, these bandana dribble style bibs complement any outfit and feature a BPA free silicone teething corner, ensuring safe chewing and soothing of sore gums.

With their reversible design, you can easily switch between two stylish sides to suit any occasion.

Features:

• Reversible design for versatile styling options
• Adjustable size for the perfect fit
• Silicone teething corner provides relief for sore gums
• Made from 100% cotton for comfort
• BPA and Phthalate free for safety
• Highly absorbent to catch dribbles and spills
• Size: 6 Months+

The OXO Tot Silicone Self-Feeder is a safe way for little ones learning to snack on their own. The large-capacity silicone pouch is perfect for holding pieces of strawberries, oranges, or other yummy fruits or veggies, while the pouch’s holes make it safe for baby to access the fruit in small bites. You can also use it to soothe teething tots by adding frozen fruit. The right-sized handle is non-slip and easy for little fingers to grasp. When snack time is over, the silicone is easy to clean and the childproof lock is easy for grown-ups to take apart. Top-rack dishwasher safe.

Features:

• Food-grade silicone pouch is shaped and sized for safe self-feeding
• Add whole fresh foods to introduce solids or add frozen fruit to soothe teething tots
• Childproof lock is simple for grown-ups to take apart
• Silicone construction is easy to clean and top-rack dishwasher safe
• Handle is easy for little hands to hold
• Cover snaps on to protect Feeder on the go

Welcoming a new baby is an exciting journey, and finding the perfect gift for expecting parents makes it even more special. With a variety of designs and colour combinations, finding the perfect match for your baby’s style has never been easier! Whether for your own little one or as a thoughtful baby shower gift, FRIGG pacifiers bring both comfort and charm to every moment.

• 100% designed and manufactured in Denmark
• Size 1 - 27 mm nipple recommended for ages 0-6 month
• Size 2 - 30 mm nipple recommended for ages 6-18 months
• The shield material is Polypropylene (PP)
• Nipple material medical grade new SilkySoft™ silicone
  
• New Click-Lock™ system
• Safety standard: EN1400

Crinkly material, simple contrast illustrations and repeated patterns designed for your baby's sensory stimulation and development. Part of the Crinkly Book of Aussie Animals series which includes In the Bush, In the Nest, In the Ocean and In the Outback. Featuring Australian birds, and simple engaging text.

Transform bedtime battles into bedtime adventures with Blobby Bedtime Lamp. Designed with little dreamers in mind, Blobby helps wind down for sleep by easing any nighttime worries, encouraging independence, and adding a sprinkle of colourful magic to bedtime.

The newest addition to our Birthday Blobs collection, your child can now illuminate their bedtime routine with 6 fun colours to match their mood.

Features:

• Helps to establish a consistent bedtime routine and ease into restful sleep
• Soft, warm light for winding down at bedtime, or overnight feeds
• 6 fun colours to match your child’s mood or favourite bedtime story
• 3 dimming levels to adjust to your desired brightness level
• Up to 20 hours of battery life*
• USB-C Charger included
• Kid-friendly soft silicone
• Suitable for ages 2+ yrs

*Battery life will vary depending on what colour is being used.

How to incorporate Blobby into your Bedtime Routine:

1. Turn switch to ‘on’ and tap/squeeze Blobby to find your favourite colour
2. Pick your pal - choose a party hat for Blobby to wear (aka, choose your colour)
3. Enjoy Blobby illuminating your bedtime story, cuddle or nightly affirmations
4. When it’s time for sleep, say goodnight and tap/squeeze Blobby to turn off and/or switch off on base 

Care:

• Wipe clean using cleaning cloth or lightly damp sponge, being careful to avoid the base of unit
• Please store item correctly in original box or in appropriate storage so unit is not crushed or being damaged while not in use
• Once unit is fully charged, unplug cord and USB charger/adapter

Materials: Soft touch silicone

Get ready for more Miffy magic than ever before!

Introducing MTD (Magic Touch of the Dutch), a delightful range of Miffy products, including mugs, plates, storage tins, and magnets—all beautifully decorated with stunning designs that pay homage to Miffy’s Dutch origins

These storage tins are perfect for holding your tea bags, jewellery, coins, or desk essentials while keeping it contained.

Keep the kids clean at mealtimes, during art projects or in other messy moments with Mushie's water resistant long sleeve bib. Parents appreciate the wipe-clean material that's also safe for washing machines, so you can embrace the day without clothing stains.

• Wide pocket easily catches food
• Stays secure and fully covers outfits
• Velcro closure at the back of the neck
• Perfectly sized for littles between 6 and 24 months

Soothe your baby’s sore gums in the sweetest way with the Suavinex Rabbit Teethers. Designed with love and practicality in mind, these adorable bunny-shaped teethers provide comforting relief during the teething stage while stimulating your baby's senses.

Crafted from soft, BPA-free materials, the Rabbit Teethers are easy for little hands to grasp and chew. The textured surfaces gently massage tender gums, helping to ease discomfort and support oral development. Lightweight and perfectly sized for babies from 3 months+, these teethers are both a comfort tool and a charming first toy.

Available in soft, pastel colours, Suavinex Rabbit Teethers combine functionality with style – making them a must-have in every nappy bag or nursery.

Hop into teething relief with the adorable Suavinex Rabbit Teethers – where comfort meets cuteness!

Features:

• Suitable from 3 months+
• Bunny-shaped design to engage and delight
• Textured surface for gentle gum massage
• Lightweight and easy to hold
• BPA-free, phthalate-free, and safe for daily use
• Available in stylish pastel tones

This 100% organic Matty Topper is made for the popular Leander Matty change mat.
Use as a small towel, or put under your child when changing for a more comfortable, cosy feel.

The Matty Topper protects your change mat and helps you in the event of little accidents.

• Matty Topper protects your change mat
• Reversible giving you two colour options
• Mix and match with your favourite Leander Matty change mat

An adorable all rubber flat teether that is great for little hands to grab.

• Ridges provide comfort for teething babies.
• Made from sustainable natural rubber.
• 100% fragrance-free.
• Hand-painted with water-based non-toxic dyes.
• Packaging printed using a recyclable board and non-toxic dyes.
  

Suitable for ages: Newborn and up

Bows are back (as if they ever truly went away)! This on-trend garland is guaranteed to add a statement look to any festive celebration. Hang it on your party table, porch, doorway or wal l- wherever you want a gorgeous gold glitter effect.

Features:

• Pre-threaded garland, ready to hang from the box
• Bows are crafted with chunky gold glitter fabric and 300 gsm paper
• Gold metallic thread to hang the garland up with
• Product dimensions:
  Garland length - 6'
• Measures 10' including excess cord

Meet Toby, Bubble's charming turtle plush! With his soft, velvety texture and vibrant green hue, Toby is an irresistible companion for children. His friendly eyes and soft shell, make him perfect for endless cuddles and imaginative play. Whether your little one is snuggling up for a bedtime story or setting off on an underwater adventure, Toby will guide them to a world of wonder and imagination. As part of Bubble's "Under the Sea" collection, Toby is sure to enchant and delight children of all ages.

Features:

• Suitable for 0+ months
• Dimensions: 35 x 38 x 13 cm

Our Animal Parade range is perfect for young children's parties. These colorful cups, with fabulous embellishments, will entertain your little guests as they sip their party drinks. They are also fun to fill with sweet or savory treats or party favors. 

Product Specifications:

• Pack of 8 in 4 designs
• Each set has 2 x 4 designs - monkey, elephant, crocodile and lion.
• Suitable for hot or cold drinks.
• Product capacity: 9oz
• Made from sustainable FSC paper

Whether it’s hauling treasures, building roads, or unloading the day’s sandy discoveries, the BECK sand truck is ready for every adventure. With its removable bucket and sturdy wheels made for easy manoeuvring across beaches and sandpits, little ones play for hours with ease.

Features:

• Large sand truck for playtime at the beach or in the sandbox  
• With wide wheels that will not get stuck in the sand
• Lightweight and made from 60% recycled PP
• With a sand unloading function and a handle for easy carrying
• Load can be taken off and used as a bucket
• For fun, outdoor time spent with the family
• Dimensions: Height (Cm) 19.4; Width (Cm) 16.6; Length (Cm) 28.5

Liewood is a Danish brand known for its timeless design, sustainable values, and family-focused products. 

Founded in Copenhagen, the brand combines Scandinavian simplicity with playful charm, creating essentials that are both practical and beautiful. 

From mealtime and bath accessories to toys, textiles, and lifestyle items, every piece is thoughtfully crafted using organic and eco-conscious materials.

Soft and cuddly toy for your little one that will be a comforting companion for daytime naps and during bedtime routines. The shape and texture of the Agnete cuddle cloth provide comfort and sensory stimulation for your baby and toddler.

Features:

Care Instructions:

• Wash at or below 30'C
• Wash with similar colours
• Do not dry clean
• Do not tumble dry
• Iron at low temperature
• Do not bleach

Get your hands on the Limited Edition Miffy ECO Corduroy in red before someone else does!

Bon Ton Toys, established in 1933, is a Dutch company renowned for producing high-quality plush toys with a strong commitment to environmental sustainability and ethical production practices. Their mission is to bring joy to children while making a positive impact on the planet. 

Miffy was first created by Dick Bruna in 1955, a timeless and instantly recognizable design. The Bon Ton Toys Miffy collection features a variety of plush designs in numerous fabrics and trendy colors, ensuring there’s a Miffy for everyone. Each Miffy plush is handcrafted and filled with 100% recycled polyester, reflecting the company’s dedication to sustainability.  

Classic, iconic, and so stylish, this Miffy practically demands a spot in your collection.

Features:

• 23cm
• Handcrafted
• Our ECO items go even further, crafted from at least 90% recycled materials both inside and out and contain 100% recycled PET filling!
• All certified under the "ethical supply chain" (ICTI) guidelines.
• Hand wash only.

Are you collecting Miffy items? We just got in some gorgeous pieces that fans are loving. Check it out here : Miffy Faux Suede Ltd Ed , Miffy Shines Light , Miffy Canvas Backpack and Miffy Umbrella.  

We translated the iconic characters by Charles M. Schulz into a super fun rug and textile collection. Level up your sofa styling game with the Peanuts Cushion Hug White Black. The Peanuts cushion cover is jacquard-woven from 100% New Zealand wool. A premium decoration piece that is bold, cheerful and ready to give you some extra comfort.

The Peanuts Cushion Hug White Black is woven in Lithuania and certified with the Woolmark and OEKO-TEX label. Wool is 100% biodegradable and therefor does not contribute to microplastic pollution in our oceans or on our land. Wool is a circular fibre. It's 100% natural, 100% renewable and 100% biodegradable. 

Features:

• Size: 130 x 200 cm
• Materials: 100% New Zealand wool
• Technique: Jacquard-woven
• Made in: Europe
• Label: Woolmark and OEKO-TEX Label
• Care Instructions: Hand or machine wash on a delicate cold/wool program maximum 30º C / 86°F. Wash separately. Do not bleach. Do not tumble dry. Iron at low temperature. Can be dry cleaned.
• Please note that the pillow inside is not included - this is the cover only. 

Love Snoopy? Get the matching Snoopy Blanket for the complete set! 

Mininor nail scissors are easy to use as the shape and size fit baby’s tiny nails.   

The tip of the Mininor nail scissors is rounded to prevent accidentally pricking the baby’s skin.

Even though the blades look small, the handle provides a good grip for an adult hand.

The easy to handle nail scissors make the task of trimming nails much simpler for parents. 

The nail scissors are specially designed to trim the tiny, delicate nails of infants precisely and accurately, which can help prevent cuts, nicks or injuries to the delicate skin surrounding the nails.

Features:

• Made for fine, delicate nail cutting,
• The tip of the scissors is rounded to provider greater accuracy and safety 
• To further prevent scratches to your baby's skin, included is a size appropriate nail file to ensure your child has smooth, snag-free nails

Materials:

• Blade: Carbon Steel
• Handle: ABS
• Cleaning: Rinse in lukewarm water and dry well.

This grip and teether toy is designed to soothe your baby’s itchy gums during teething. Its shape and holes make it easy for tiny hands to hold, while also helping to train grip and hand-to-hand coordination.

Made from food-grade silicone, free from BPA and other harmful substances, it’s safe for your little one. Pop it in the refrigerator for extra relief, making it even more effective. Let Sheepy comfort and support your baby through the teething process.

Features:

• The easy-to-grasp shape promotes hand-eye coordination
• BPA-free, food-grade silicone ensures a safe and soothing chewing experience
• Both functional and adorable it's ideal for curious little explorers

Did you know the t-rex was a warm-blooded animal? And that its air pockets would continuously pump oxygen through his lungs in only one direction? Who dares to cuddle this bad-ass t-rex?

The WWF Plush Collection is a wide range of super-soft plush toys, especially designed for the World Wide Fund for nature - WWF.

WWF Plush Collection consists of the 'Classic Collection' and the 'Cub Club Collection'. They are sold in over 50 countries around the world, which now includes Australia and New Zealand!

All WWF plush items are eco-friendly and stuffed with a 100% PET bottle filling and have a super soft exterior. Designed to introduce the concept of environmental responsibility to little ones, this range aims to do its part in ensuring nature is preserved for generations to come.

For every plush sold, a donation is made to the local WWF office in order to support their conservation efforts.

Features: 

• 47cm approx
• Official Licensed product, CE certified
  
• Made from: Exterior polyester, filling 100% recycled PET bottles
• Care Instructions: Hand/surface washing with water not exceeding 30 degrees celsius.
• By Buying a WWF plush toy you are making a donation to WWF

Note: Remove labels before giving to children.

Check out our WWF Plush Toy Collection to see the full range of animals available.

A new LEGO® advent calendar just for puzzle lovers! Open and build twelve LEGO minifigure-shaped puzzles as you count down to Christmas Day.
 

This unique puzzle advent calendar delivers twelve days of puzzle-building fun!

This 30cm John Deere Tractor features lights & sounds with 2 simple buttons located on the hood. 

Suitable for ages 3+ years

Sandcastles, farms, and roadways are ready to be imagined and built in your child's sand pit with these John Deere construction vehicle toys. This 2-pack includes a John Deere dump truck featuring a working dump bed and tractor with a working front loader. Made of heavy duty plastic and featuring child friendly designs, these durable toys are the perfect size for small hands and great for both indoor and outdoor play.

Size: 15cm

Suitable for ages 18+ months

Explore under the sea with Crab, Penguin, and Whale!

Dive into the ocean and meet some new sea creature friends! Each of the three adorable board books in this pack tells a story of an ocean friend (Crab, Penguin, and Whale) and their adventures. With fun rhyming text and cute illustrations, these books will inspire little ones to fall in love with the ocean!

About the author

Sam Meredith graduated from Loughborough University in 2001 with a BA(Hons) in Illustration. She currently works from a little house in North London, drawing pictures all day whilst drinking tea and wearing panda slippers. She spends most of her time designing and illustrating children's books. She also occasionally works in-house for various studios...but leaves the pandas at home.

Crafted with love and care, this interactive book is designed to captivate and nurture your child's growing curiosity. Featuring beautiful colour illustrations, playful fold-outs, and vibrant imagery, babies are encouraged to explore, point, and giggle their way through a whimsical journey of discovery. The beautiful colours and engaging patterns are particularly beneficial for infants, as they help stimulate visual development and enhance focus, making it easier for little ones to track and engage with the images. Perfect for tiny hands and inquisitive minds, this book is a treasure trove of giggles and learning.

Key Features:

• Engaging fold-out peek-a-boo elements on every page
• Beautiful colour illustrations that capture baby's attention and support visual development
• Durable board pages, easy for little hands to grasp and turn
• Stimulates cognitive development and fine motor skills
• Suitable for ages: Newborn an up

This travel-friendly toy features a foam structure wrapped in soft fabric, adorned with high-contrast black-and-white graphics to catch a baby's attention. The mirror is designed for peek-a-boo play, fostering object permanence and secure attachment through its crinkle-fabric bear and hidden baby-safe mirror. Additionally, the mirror is detachable, making it easy to clean, and its compact design makes it an ideal choice for on-the-go entertainment.

Key Features:

• Suitable for ages: Newborn and up
• Removable peek-a-boo mirror for self-discovery.
• High-contrast graphics in support of baby’s developing vision
• Diaper-bag friendly, sized for travel

There is something satisfying about feeling this crinkle scrunchie toy. It crackles and crunches, offering a sensory experience for little ones. The sound and feel of the fabric will capture a baby's attention while offering benefits to their development as well. A great toy for distracting and entertaining while getting their nappy changed or while out and about. 

Features:

• Organically made and OE100 certified.
  
• For ages 0+
  

Care Instructions: Handwash only, do not bleach, do not tumble dry, do not iron and do not dry-clean. 

Step into an enchanting world filled with castles, princesses and princes.

Inside this rigid pouch, children can discover 2 large sheets to animate with a multitude of stickers: first of all the gardens of the castle then the ballroom. Since they can be repositioned, you can invent endless stories! A clean travel activity with a pocket format, making it practical to carry. The set features more than 50 elements to stick. An FSC® certified paper and cardboard product.

Contents: 1 rigid pocket containing 2 large panoramas sheets (44 x 22 cm) and around fifty repositionable vinyl stickers.

Suitable for ages: 4+ years

Product Dimensions: 22 cm L x 1 cm W x 23 cm H

Create an army of earth movers and construction vehicles with this colourful early development puzzle by Djeco. Children put together up to 6 different vehicles each with a moving component. The mini puzzles are made from thick cardboard with a glossy finish and are sure to provide hours of fun.
Contents: 6 puzzles (12 pieces).

Suitable for ages: 2+ years

Material: Cardboard / Paper

Product Dimensions: 18 cm L x 6 cm W x 12 cm H

Pretty in pastel is Mermaid Dreams, our 12-piece mini puzzle, all wrapped up in a unique contour-shaped storage box. Perfect for puzzling enthusiasts aged 2+, the jumbo, sturdy pieces of this high-quality puzzle are ideal for little hands. 

Puzzle and box greyboard is made of 100% recycled post-consumer content. Printed with soy-based inks and water-based coatings. 

Features:

• 12 jumbo puzzle pieces perfect for little hands
• Beautifully illustrated mermaid design
• Ideal for gifting
• Petite puzzle perfect for travel or home
• Encourages hand-eye coordination, fine motor skills and problem solving
• Completed puzzle is approx 23cm H x 30.5cm W, box is approx 17cm W x 15cm H x 5cm D 
• Suitable for ages 2+

Crocodile Creek products conform to all of the appropriate safety standards.

Hey, presto! This retro mini racing plane is ready to roll (not fly). Kids will have a hoot with these nimble little battery-free vintage-styled planes. Activate the propulsion mechanism with a simple press-down of the pilot, and they’re off! In three fun and collectable designs.

Features:

• Collectable press-down racing planes
• Battery-free mechanism
• Fun retro design
• Recommended for ages 3-7y

Keep kids busy when it counts — in cafés, waiting rooms, on long drives or rainy days.

These compact, lightweight activity sets are packed with 25 activities including mazes, games, word searches and code-breaking challenges. Each includes a sticker sheet and a fun scene to customise inside the cover, and come with a nifty erasable pen for repeated play.

Features:

• Builds curiosity, creative thinking, problem-solving and fine motor skills
• Slim design fits easily into bags — great for travel and on-the-go play
• Erasable pen — play again and again
• Sticker sheet and matching scene for imaginative storytelling
• Includes: 25 activity pages, 5 solution pages, 1 erasable pen, 1 sticker sheet, storytelling scene inside cover
• Recommended for ages 5–9

Cheeky Compsognathus’ paint on Stegosaurus’ spikes, as playful Velociraptors frolic in the mud in this super fun, interactive bath book. Kids will delight in transforming these messy dinosaurs, with cold water ‘cleaning’ the mud off, and warm water making it magically reappear again! The compact size of this fun bath book is perfect for little one's tub time and makes a sweet, unique gift. 

Features:

• Cute water-reveal Bath Book with Messy Dinosaur illustrations
• Watch 'mud' disappear with warm water and reappear with cold water
• Encourages bath time fun
• BPA and Phthalate Free
• Sized for little hands (16cm x 16cm x 3cm)
• Recommended for ages 6 months - 3 years