Everything in the shop that works as a gift, in one place. If you know roughly who it's for and roughly what you want to spend, the shortcuts below will get you there faster than scrolling.
Shop by age
- Newborn, for the first weeks. Practical things the parents will use, or a keepsake they'll hold on to.
- 6 to 12 months, when babies start grabbing, mouthing and sitting up. Our most popular gift range.
- 1 to 2 years, first birthdays and first steps. Push walkers, wooden toys and books.
- 2 to 3 years, proper play. Ride-ons, play kitchens, puzzles.
Shop by occasion
If you're stuck, these three always land
A night light. Parents use it every single night for years, and it's the gift they remember. The baby night lights range starts around $50 for a small one and runs to statement lamps.
Something for the room rather than the baby. A wool blanket, a wall rug or a print outlasts clothes and toys, and it doesn't depend on knowing what the parents already own.
A gift card. Not a cop-out for a second or third baby, when the parents genuinely have everything and would rather choose. Gift cards are delivered by email.
A note on buying for newborns
Clothing is the most-gifted and least-needed newborn present, because most parents are given more 0000 and 000 than they can use before it's outgrown. If you want to give clothing, size up to 3 to 6 months and you'll be the only one who did.
Gift registry
If you're the parent rather than the gifter, our gift registry lets you build a list so people buy what you actually want.
Questions we get asked
What is a good baby gift budget?
Most people spend between $50 and $100 on a baby shower or new-baby gift, and more like $30 to $60 for a first birthday where several people are giving. Spending more doesn't reliably land better. A well-chosen $50 gift beats a generic $150 one.
What should I buy for a second or third baby?
Skip the equipment, they have it. Consumables, something for the older sibling, or a gift card all work better.
Do you offer gift wrapping or a message?
You can add a message at checkout. If gift presentation matters for your order, get in touch before you place it and we'll tell you what's possible.
Can I have it sent straight to the parents?
Yes. Enter their address as the delivery address at checkout and add a message so they know who it's from.