BEST SELLERS

The Miffy First Light Lamp is the perfect night light for your child. 

Mr Maria is a Dutch Design Studio based in Amsterdam and was founded in 2006 by Jannes Hak & Lennart Bosker who wanted to create eye-catching products for kids of all ages.

They owe their huge success to a famous little cute Bunny when they designed a lamp based on the character Miffy, a story created and illustrated by Dick Bruna in 1955. This lamp has become an essential design feature for kid’s rooms worldwide.

Illuminate your little one's dreams with a sweet Miffy night light. With her soft, comforting glow and iconic design, Miffy creates a cozy bedtime atmosphere. Easy to use and child-safe, she's the perfect companion for a peaceful night's sleep. Sweet dreams await!

How to use the Miffy First Light Lamp:

• On/Off button at the base
• Brightness Setting - 6 modes including a sleep/night mode
• Charging: The first full charge takes a maximum of 6 hours. Please note: as an extra safety measure, the night light does not work while charging.

Other features:

• Material: Silicone (BPA free)
• Rechargeable: USB cord is provided, adapter not included.
  
• Dishwasher proof: Remove the LED lamp from the silicone shell and wash.
• 2 year warranty.
• Dimensions: 15 x 15 x 30cm
• Weight: 1kg

The First light is also available in other characters such as Snoopy, Snuffy, Boris, Lion, Peppa Pig, Elephant and Monkey

• Use as a bouncer (max 9 kg) and as a chair (max 13 kg)
• Natural rocking stimulates your child’s development
• Ergonomic design that gives good support to your baby’s back, neck and head
• The fitted fabric seat distributes your baby’s weight evenly
• Child-friendly material
• Easy to clean, machine washable at 40˚C
• Folds flat and convenient to carry
• 3 positions + transport mode

Purchase a toy bar to attach onto your baby bouncer. It can be easily removed and attached by an adult and provides endless fun for your little one.

If you’re on the plane to London or Tokyo or catching a taxi in New York, there’s a whole world waiting for you out there.

CYBEX Coya: The new luxury of urban mobility in style.

An intuitive hybrid combining the iconic design Cybex prams are known for, with the functionality of a premium compact stroller, travel has never been so… luxurious from start to finish.

• Hand Luggage Compatible - It just takes a moment to fold the Coÿa to stow in an overhead compartment or car boot. Unfolding is just as easy… and there’s even a carry strap!
• Ergonomic Lie-flat Recline - Find the perfect comfort position for your child. With one hand you can easily recline the backrest to an ergonomic near-flat position. Together with the integrated adjustable leg rest this helps your baby rest comfortably from day one.
• One-pull Harness - Race to your departure gate, while staying assured that your baby is snug and secure. The one-pull harness just takes seconds to fit ‒ so you don’t waste a moment.
• Breathable Backrest - Your child will enjoy every season with the removable, padded comfort inlay. Once removed, breathable mesh lets cooling breezes circulate through the backrest.
• UPF50+ sun canopy with mesh section - Choose an extendable sun canopy that both protects your little one with UPF50+ fabric for superior sun safety and offers added air circulation to keep your little one cool with the zippable mesh window
• One-hand ultra-compact fold and unfold- Folding and unfolding takes mere seconds. Whether you’re about to board your plane, climbing stairs, or simply preparing to store the Coÿa, its zero-effort compact fold is a game changer for families on the go.
• Travel System Ready - At the end of a long trip, the last thing you want is to wake your baby taking them out of the car. Use adapters to attach an award-winning CYBEX infant car seat. A seamless transfer from drive to stroll.
• Integrated carry strap - Carrying is made easy with the luxury, padded carry strap designed to be slung over your shoulder. Light, compact and easy to carry, the Coÿa’s intuitive design is ideal for both everyday use and travel.
• Smooth front-wheel suspension - Whether you’re navigating city streets or a busy airport, the Coÿa’s suspension keeps it steady for a smoother ride.
• Large shopping basket - There’s lots of space to store your bags with the 5kg capacity shopping basket, easily accessible under the seat.

Specifications 

• Folded dimensions - 18 L x 44 W x 52 H cm
• Unfolded/Assembled dimensions -  79 L x 44 W x 105 H cm
• Weight of pram including wheels 6.6 kg
• Age/Weight capacity-  From birth to 22kg (approx 4 years)
• Basket weight capacity 5kg

What's in the box

• Coÿa frame and wheels
• Seat fabrics
• Sun canopy
• Storage basket
• Carry strap

Add these accessories to your Coya travel pram!

Use your Coya pram from birth by attaching the Cloud Q capsule. Capsule adapters are required in order for you to attach the capsule to the pram.

The Cybex Compact Stroller Travel Bag is the ideal to protects your pram and allows you travel in ease! 

Did you know a baby flamingo is called a chick? And that a flamingo stands on one leg to stabilise its energy level? Plus! It's a great way to control its body temperature. This little Filipa here is the cutest flamingo, with her dangling legs.

The WWF Plush Collection is a wide range of super-soft plush toys, especially designed for the World Wide Fund for nature - WWF.

WWF Plush Collection consists of the 'Classic Collection' and the 'Cub Club Collection'. They are sold in over 50 countries around the world, which now includes Australia and New Zealand!

All WWF plush items are eco-friendly and stuffed with a 100% PET bottle filling and have a super soft exterior. Designed to introduce the concept of environmental responsibility to little ones, this range aims to do its part in ensuring nature is preserved for generations to come.

For every plush sold, a donation is made to the local WWF office in order to support their conservation efforts.

Features: 

• 23cm approx
• Official Licensed product, CE certified
  
• Made from: Exterior polyester, filling 100% recycled PET bottles
• Care Instructions: Hand/surface washing with water not exceeding 30 degrees celsius.
• By Buying a WWF plush toy you are making a donation to WWF

Note: Remove labels before giving to children.

Check out our WWF Plush Toy Collection to see the full range of animals available.

Did you know a baby elephant is called a calf? And that elephants can swim? They use their trunk as a snorkel to be able to breathe under water. Little Ebu here is the softest elephant you'll ever find.

The WWF Plush Collection is a wide range of super-soft plush toys, especially designed for the World Wide Fund for nature - WWF.

WWF Plush Collection consists of the 'Classic Collection' and the 'Cub Club Collection'. They are sold in over 50 countries around the world, which now includes Australia and New Zealand!

All WWF plush items are eco-friendly and stuffed with a 100% PET bottle filling and have a super soft exterior. Designed to introduce the concept of environmental responsibility to little ones, this range aims to do its part in ensuring nature is preserved for generations to come.

For every plush sold, a donation is made to the local WWF office in order to support their conservation efforts.

Features: 

• 23cm approx
• Official Licensed product, CE certified
  
• Made from: Exterior polyester, filling 100% recycled PET bottles
• Care Instructions: Hand/surface washing with water not exceeding 30 degrees celsius.
• By Buying a WWF plush toy you are making a donation to WWF

Note: Remove labels before giving to children.

Check out our WWF Plush Toy Collection to see the full range of animals available.

Mushie toddler starter spoons are the perfect companion for your little one's journey into independent feeding. Made from non-toxic, food-grade silicone, these spoons are gentle on sensitive gums and emerging teeth. The easy-to-grip handle designed for little hands promotes coordination and confidence as children learn to feed themselves. 

Features:

• What's included: 1 set of 2 silicone toddler starter spoons
• Made with 100% food-grade silicone
• 100% BPA, BPS, PVC, Phthalate free
• 1 Silicone Toddler Starter Spoon measures: 1 x .43 x 4.1" (2.5 x 1.1 x 10.5 cm)
• Recommended age: 12 months+
• Third-party tested to meet CPSIA, ASTM, and Prop 65 standards

The OXO Tot Silicone Self-Feeder is a safe way for little ones learning to snack on their own. The large-capacity silicone pouch is perfect for holding pieces of strawberries, oranges, or other yummy fruits or veggies, while the pouch’s holes make it safe for baby to access the fruit in small bites. You can also use it to soothe teething tots by adding frozen fruit. The right-sized handle is non-slip and easy for little fingers to grasp. When snack time is over, the silicone is easy to clean and the childproof lock is easy for grown-ups to take apart. Top-rack dishwasher safe.

Features:

• Food-grade silicone pouch is shaped and sized for safe self-feeding
• Add whole fresh foods to introduce solids or add frozen fruit to soothe teething tots
• Childproof lock is simple for grown-ups to take apart
• Silicone construction is easy to clean and top-rack dishwasher safe
• Handle is easy for little hands to hold
• Cover snaps on to protect Feeder on the go

Welcoming a new baby is an exciting journey, and finding the perfect gift for expecting parents makes it even more special. With a variety of designs and colour combinations, finding the perfect match for your baby’s style has never been easier! Whether for your own little one or as a thoughtful baby shower gift, FRIGG pacifiers bring both comfort and charm to every moment.

• 100% designed and manufactured in Denmark
• Size 1 - 27 mm nipple recommended for ages 0-6 month
• Size 2 - 30 mm nipple recommended for ages 6-18 months
• The shield material is Polypropylene (PP)
• Nipple material medical grade new SilkySoft™ silicone
  
• New Click-Lock™ system
• Safety standard: EN1400

Mininor nail scissors are easy to use as the shape and size fit baby’s tiny nails.   

The tip of the Mininor nail scissors is rounded to prevent accidentally pricking the baby’s skin.

Even though the blades look small, the handle provides a good grip for an adult hand.

The easy to handle nail scissors make the task of trimming nails much simpler for parents. 

The nail scissors are specially designed to trim the tiny, delicate nails of infants precisely and accurately, which can help prevent cuts, nicks or injuries to the delicate skin surrounding the nails.

Features:

• Made for fine, delicate nail cutting,
• The tip of the scissors is rounded to provider greater accuracy and safety 
• To further prevent scratches to your baby's skin, included is a size appropriate nail file to ensure your child has smooth, snag-free nails

Materials:

• Blade: Carbon Steel
• Handle: ABS
• Cleaning: Rinse in lukewarm water and dry well.

Welcoming a new baby is an exciting journey, and finding the perfect gift for expecting parents makes it even more special. With a variety of designs and colour combinations, finding the perfect match for your baby’s style has never been easier! Whether for your own little one or as a thoughtful baby shower gift, FRIGG pacifiers bring both comfort and charm to every moment.

Features:

• 100% designed and manufactured in Denmark
• Size 1 - 27 mm nipple recommended for ages 0-6 month
• Size 2 - 30 mm nipple recommended for ages 6-18 months
• The shield material is Polypropylene (PP)
• Nipple material 100% latex natural rubber
• New Click-Lock™ system
• Safety standard: EN1400

Did you know the t-rex was a warm-blooded animal? And that its air pockets would continuously pump oxygen through his lungs in only one direction? Who dares to cuddle this bad-ass t-rex?

The WWF Plush Collection is a wide range of super-soft plush toys, especially designed for the World Wide Fund for nature - WWF.

WWF Plush Collection consists of the 'Classic Collection' and the 'Cub Club Collection'. They are sold in over 50 countries around the world, which now includes Australia and New Zealand!

All WWF plush items are eco-friendly and stuffed with a 100% PET bottle filling and have a super soft exterior. Designed to introduce the concept of environmental responsibility to little ones, this range aims to do its part in ensuring nature is preserved for generations to come.

For every plush sold, a donation is made to the local WWF office in order to support their conservation efforts.

Features: 

• 47cm approx
• Official Licensed product, CE certified
  
• Made from: Exterior polyester, filling 100% recycled PET bottles
• Care Instructions: Hand/surface washing with water not exceeding 30 degrees celsius.
• By Buying a WWF plush toy you are making a donation to WWF

Note: Remove labels before giving to children.

Check out our WWF Plush Toy Collection to see the full range of animals available.

The cool green foldable changing mat is perfect to bring when leaving the house and is designed for easy diaper changes on the go.

With its durable, water-repellent surface, it’s easy to wipe clean, ensuring a hygienic experience every time. Lightweight and compact, this mat is convenient to carry and perfect for when out and about.

Features:

• Folds up neatly to fit in your nappy bag or under the pram
• Padded surface keeps your little one comfortable during changes
• Water repellent fabric is easy to wipe clean after use

Size: 55 x 35 cm. Folded: 17 x 27 cm
Materials: Fabric: 100% recycled polyester with polyurethane coating. Filling: Polyester fibres.
Care: Wipe clean with soft damp cloth.

Pair this change mat with our stylish Quilted Changing Bag, available in 3 lovely colours! Be ready for any mess when on the go!

Meet Toby, Bubble's charming turtle plush! With his soft, velvety texture and vibrant green hue, Toby is an irresistible companion for children. His friendly eyes and soft shell, make him perfect for endless cuddles and imaginative play. Whether your little one is snuggling up for a bedtime story or setting off on an underwater adventure, Toby will guide them to a world of wonder and imagination. As part of Bubble's "Under the Sea" collection, Toby is sure to enchant and delight children of all ages.

Features:

• Suitable for 0+ months
• Dimensions: 35 x 38 x 13 cm

Soothe your baby’s sore gums in the sweetest way with the Suavinex Rabbit Teethers. Designed with love and practicality in mind, these adorable bunny-shaped teethers provide comforting relief during the teething stage while stimulating your baby's senses.

Crafted from soft, BPA-free materials, the Rabbit Teethers are easy for little hands to grasp and chew. The textured surfaces gently massage tender gums, helping to ease discomfort and support oral development. Lightweight and perfectly sized for babies from 3 months+, these teethers are both a comfort tool and a charming first toy.

Available in soft, pastel colours, Suavinex Rabbit Teethers combine functionality with style – making them a must-have in every nappy bag or nursery.

Hop into teething relief with the adorable Suavinex Rabbit Teethers – where comfort meets cuteness!

Features:

• Suitable from 3 months+
• Bunny-shaped design to engage and delight
• Textured surface for gentle gum massage
• Lightweight and easy to hold
• BPA-free, phthalate-free, and safe for daily use
• Available in stylish pastel tones

Make a splash at bathtime with these cute bath play sets.

Made from 100% food grade silicone, the soft material is easy for little hands to hold while wet or dry. Its inventive design allows each toy to open into two separate pieces for thorough cleaning and fast drying. This feature allows the toys to remain mold-free with its easy-to-clean pieces that are dishwasher safe. After each use, we recommend opening the pieces to rinse out and air dry before storing.

Features:

• What's included: 1 set of 4 Space Mold Free Bath Play toys
• Made with high-quality food grade silicone
• Free of BPA, BPS, PVC and phthalates
• Recommended age: 10 months+
• Dimensions: 4 x 2.3 x 3" (10.16 x 5.84 x 7.62cm)
• Third-party tested to meet CPSIA, ASTM, and Prop 65 standards

Introduce children to the world of prehistoric wonder with our wooden dinosaur puzzle. Crafted from FSC certified wood and non-toxic paint, this is a timeless toy designed to help teach little learners colors and spatial reasoning. The set includes seven dino themed pieces with smooth edges that are made for tiny hands. Littles will improve fine motor skills and hand-eye coordination as they grasp, manipulate and fit the pieces into their corresponding slots.

Features:

• What's included: 1 wooden puzzle
• Made with FSC-certified wood
• Dimensions: 11.7 x 11.7 x 0.7" (29.71 x 29.71 x 1.7cm)
• Recommended age: 3 years+
• Third-party tested to meet CPSIA, ASTM, and Prop 65 standards

Introduce children to farm animals with our wooden farm puzzle. Crafted from FSC certified wood and non-toxic paint, this is a timeless toy designed to help teach little learners colors and spatial reasoning. The set includes eight barnyard animal themed pieces with smooth edges that are made for tiny hands. Littles will improve fine motor skills and hand-eye coordination as they grasp, manipulate and fit the pieces into their corresponding slots.

Features:

• What's included: 1 wooden puzzle
• Made with FSC-certified wood
• Dimensions: 11.7 x 11.7 x 0.7" (29.71 x 29.71 x 1.7cm)
• Recommended age: 3 years+
• Third-party tested to meet CPSIA, ASTM, and Prop 65 standards

This 100% organic Matty Topper is made for the popular Leander Matty change mat.
Use as a small towel, or put under your child when changing for a more comfortable, cosy feel.

The Matty Topper protects your change mat and helps you in the event of little accidents.

• Matty Topper protects your change mat
• Reversible giving you two colour options
• Mix and match with your favourite Leander Matty change mat

This grip and teether toy is designed to soothe your baby’s itchy gums during teething. Its shape and holes make it easy for tiny hands to hold, while also helping to train grip and hand-to-hand coordination.

Made from food-grade silicone, free from BPA and other harmful substances, it’s safe for your little one. Pop it in the refrigerator for extra relief, making it even more effective. Let Sheepy comfort and support your baby through the teething process.

Features:

• The easy-to-grasp shape promotes hand-eye coordination
• BPA-free, food-grade silicone ensures a safe and soothing chewing experience
• Both functional and adorable it's ideal for curious little explorers

Did you know the alpaca has very sensitive feet? This is exactly why she prefers to graze on plains with very soft grounds, like in Peru, Bolivia and Ecuador. This plush alpaca doesn't just have soft feet, her whole fur is super cuddly!

The WWF Plush Collection is a wide range of super-soft plush toys, especially designed for the World Wide Fund for nature - WWF.

WWF Plush Collection consists of the 'Classic Collection' and the 'Cub Club Collection'. They are sold in over 50 countries around the world, which now includes Australia and New Zealand!

All WWF plush items are eco-friendly and stuffed with a 100% PET bottle filling and have a super soft exterior. Designed to introduce the concept of environmental responsibility to little ones, this range aims to do its part in ensuring nature is preserved for generations to come.

For every plush sold, a donation is made to the local WWF office in order to support their conservation efforts.

Features: 

• 31cm approx
• Official Licensed product, CE certified
  
• Made from: Exterior polyester, filling 100% recycled PET bottles
• Care Instructions: Hand/surface washing with water not exceeding 30 degrees celsius.
• By Buying a WWF plush toy you are making a donation to WWF

Note: Remove labels before giving to children.

Check out our WWF Plush Toy Collection to see the full range of animals available.

Bring a touch of farmyard charm to playtime with the Janod Farm Activity Table. This beautifully crafted wooden table is filled with engaging activities to inspire learning and fun. Watch as your child explores the spring-loaded chicken that releases a wooden ball, guides another through its maze to the hiding spot under the green hill, or discovers the egg and its surprising sounds. The cheerful rabbit operating the gears is sure to spark giggles!

In the garden, little hands will love stacking the friendly carrot and exploring the colourful potato and tomato. The bead maze adds even more fun while supporting fine motor skill development. Made from FSC certified wood, this eco-friendly toy is as durable as it is charming, perfect for children aged 12 months and up.

The Janod Farm Activity Table is a wonderful way to support your child?s visual-spatial skills, coordination, and creativity, all while bringing the magic of the farm into their world. A delightful addition to any playroom!

• Suitable for ages 12 months+
• Dimensions: 40cm x 30cm x 50cm

All Janod toys are designed in France and manufactured to strict quality and safety standards, meeting both European and Australian requirements.

Let yourself be tempted by an assortment of delicious ice cream with the Janod Ice Cream Stand. This FSC wooden stand is a fabulous addition to any food play set up and allows your child to make a variety of delicious ice creams. 

It is made up of 3 cones, 6 balls representing an assortment of different flavours, 2 fruits and whipped cream for decoration. All of these are magnetic, and together with the magnetic scoop children can pick up and stack the balls to match any combination order.

Your child will be able to form beautiful creations whilst developing not only their fine motor skills but also imagination and creativity all whilst interacting with others. Other items in the Janod role play series include Pastry set, Pastry Stand, and numerous kitchens. 

• Suitable for children aged 3 and over.
• Dimensions: 34.5cm x 7.5cm x 25cm

All Janod toys are designed in France and manufactured to strict quality and safety standards, meeting both European and Australian requirements.

Make hydration easy and fun for little ones learning to drink independently!

This bottle is a practical and fun way to keep your little one hydrated throughout their day. The bumps on the lid make it easy for children to access the straw, encouraging independence and ease of use. Perfect for preschool, school, and outdoor adventures, it’s designed to be both functional and playful.

Features: 

• Easy-to-use straw lid encourages self-drinking and helps develop fine motor skills
• Lightweight and durable Tritan material is made to last through daily drops and spills
• Features a soft silicone carry handle that’s gentle on little hands
• BPA free and dishwasher safe for everyday convenience

Size: 7 x 15 cm, capacity 280 mls
Material: Tritan.
Mouth piece: 100% food grade silicone
Lid: PP. Straw: PE
Care: Dishwasher safe up to 70°C. Do not use in microwave.
Age recommendation: 6m+

The all-new Cruz V3 is almost here! 

Designed for families who want the convenience of a full-sized pram without compromise, the Cruz V3 delivers on style, safety, and performance. With a spacious toddler seat, included cosy infant insert, and enhanced FlexRide™ Suspension, it promises a smooth, stable ride wherever life takes you. Easy to handle, built to last - it's everything you need in one sleek stroller.

Product Details:

• Suitable from birth to 22.7 kg
• Full-size toddler seat with a from-birth recline and included infant insert designed to grow with your child.
• Integrated sun shield in canopy for extra sunny days.
• Simple triggers for an ultra-compact fold with footrest and bumper bar seamlessly tucking in.
• Sleek, streamlined design offering effortless maneuverability from newborns to toddlers.
• UPF 50+ water-repellent canopy with sun visor, zip-out extension, and added ventilation.
• Enhanced FlexRideTM Suspension for smooth manoeuvrability on any surface.
• Lightweight wheels with reflection to enhance visibility to others while strolling.
• Bassinet attaches directly to pram without adapters.
• One-hand adjustable leg rest and recline to cater to your child’s comfort at every stage.
• Never-flat tyres with front wheel lock option offers enhanced control.
• Extra-large storage basket that offers ample room without compromising the compact fold.
• One-hand, adjustable handlebar to better accommodate different heights.
• Optimised infant-to-toddler tapered no-rethread harness.
• One-handed, multi-position Toddler Seat.
• Premium fabrics and full-grain, REACH-certified leather details.

What's Included:

• Toddler Seat + Bumper Bar
• Cosy infant insert
• Frame + Wheels
• Toddler Seat Bug Shield
• Toddler Seat Rain Shield

Recommended Age & Weight: Suitable from births to 22.7 kg

Specifications:

• Frame + Seat: 12 kg
• Frame: 7.7 kg
• Seat: 4.3 kg
• Unfolded: 95.2 L x 57.2 W x 106.1 H cm
• Folded with seat attached: 43 L x 57.2 W x 82.3 H cm
• Folded without seat attached: 34.3 L x 57.2 W x 76.9 H cm

Bows are back in a big way! This elegant garland is guaranteed to add a statement look to any festive celebration. Hang it on your party table, porch, doorway or wall - wherever you want a gorgeous red and pink glitter effect.

Features:

• Pre-threaded garland, ready to hang from the box
• Bows are crafted with chunky red and pink glitter fabric and 300 gsm paper
• Gold metallic thread to hang the garland up with
• Product dimensions:
  Garland length - 6'
• Measures 10' including excess cord

Mathilde Knitted Cuddle Cloth is the softest cuddle cloth with a cute bear head. She is made of 100% organic cotton knit with a filling of recycled polyester. Mathilde is the perfect friend at bedtime. The product is CE tested.

Features:

• Quality: 100% organic cotton
• Dimensions: 35x22 cm
• Washing instructions: Hand wash in cold water

Bows are back (as if they ever truly went away)! This on-trend garland is guaranteed to add a statement look to any festive celebration. Hang it on your party table, porch, doorway or wal l- wherever you want a gorgeous gold glitter effect.

Features:

• Pre-threaded garland, ready to hang from the box
• Bows are crafted with chunky gold glitter fabric and 300 gsm paper
• Gold metallic thread to hang the garland up with
• Product dimensions:
  Garland length - 6'
• Measures 10' including excess cord

Discover the Beaba 2 in 1 Silicone Bottle Brush, the essential accessory for effective cleaning of bottles of all shapes and your baby's accessories. Allows you to easily and thoroughly clean all types of bottles, without the risk of scratching them thanks to its soft and supple bristles.

Need to make instant baby food for your toothless tot? You can mash up fruits, vegetables and more in our aptly named Tot Food Masher. The two sets of ridges (on the Masher and in the bowl) make quick work of turning solid foods into a puree-like consistency for baby. 

The ridges even fit together, which means you’ll be able to scrape out every last bit of food. Steep bowl walls keep you from making a mess and the comfy handles and non-slip base make the set more enjoyable to use. Use it at home or in a restaurant — the Masher comes apart and packs away inside the lidded bowl, so you can get it home without making a mess in your diaper bag. When you’re ready to clean it, just pop the pieces in the dishwasher. Even the Masher head will come clean in there, thanks to its smart design featuring zero holes (read: where food usually likes to hide). For best results, use for mashing soft foods.

Features:

• Includes: Masher & Bowl
  
• Helps you turn fruit, veggies and more into instant baby food
• Two sets of ridges (on the Masher and in the bowl) work extra efficiently
• Ridges fit together, allowing you to scrape out every bit of food
• Masher comes apart and fits inside the lidded bowl for meals on-the-go
• Steep bowl walls keep food contained while you mash
• Everything is easy to clean and super comfy to hold
• Phthalate, PVC, BPA-free

Nothing prickly about this cute cactus! Soft and plush to the touch, our potted plant pal vibrates and shakes when the ring is pulled. Attach it to your stroller and entertain baby on-the-go. It’s also great for play-at-home fun!

Features:

• Plush potted catcus vibrates and shakes when ring is pulled
• Stroller ring easily attaches to strollers, carriers and more
• Phthalate-free
• Coordinates with Skip Hop Farmstand Collection
• Size: 10.16l x 10.16w x 26.67h cm
• Age: 0 months +

Meet Sunny the Starfish! Crafted from ultra-soft plush fabric with adorable eyes, Sunny is sure to brighten your child's day. As part of Bubble's "Under the Sea" collection, Sunny will whisk your little one away on countless ocean adventures, sparking hours of imaginative play and endless fun.

Features:

• Suitable for 0+ months
• Dimensions: 29 x 28 x 7 cm

These six pretty pompom hair clips will add a fabulous fun and colorful touch to any hairstyle. Wear them all at once, or mix and match according to your mood or outfit. They're beautifully presented on a unicorn design card, so make a great gift too!

Product Specifications:

• Yarn pompoms
• Silver crocodile clips
• Neon detail
• Suitable for ages 4+
• Set of 6
• Pack dimensions: 13 x 15.5 x 3.17 cm

The Hunter quilted storage bag by Nuuroo is a practical and stylish solution for storing toys and other items. This toy box combines functionality with an appealing design. The box is made from high-quality materials and offers ample space to neatly store toys, books, or other supplies.

Its padded structure not only provides stability but also adds an attractive look that fits into any child's room. With its versatile use, the Hunter quilted storage bag is an ideal addition for organizing and decorating living spaces. It not only promotes order but also brings a touch of joy and creativity to everyday life. This storage solution is both functional and aesthetic, making it perfect for anyone who values a harmonious and tidy environment.

Product Specifications:

• Quality: 100% organic cotton
• Dimensions: 38 X 33 cm

Need more storage bag for your kid's room? Done by Deer have many beautiful designs to match with.  

Our Animal Parade range is perfect for young children's parties. These colorful cups, with fabulous embellishments, will entertain your little guests as they sip their party drinks. They are also fun to fill with sweet or savory treats or party favors. 

Product Specifications:

• Pack of 8 in 4 designs
• Each set has 2 x 4 designs - monkey, elephant, crocodile and lion.
• Suitable for hot or cold drinks.
• Product capacity: 9oz
• Made from sustainable FSC paper

Adorable animal alert! These party bags are perfect for early years, and first birthdays. Inspired by vintage fashion illustrations and color palettes, with a scalloped borders and pops of shiny gold foil and red details to keep the look current.

Product Specifications:

• Party bags with scalloped red borders
• Red twisted paper handles
• Pack of 8
• Product dimensions: 12.7 x 15.2 x 7.6cm

The new Peanuts camper van pillow is so soft and squishy, you might start planning road trips just to have an excuse to cuddle it all day.

Bon Ton Toys, established in 1933, is a Dutch company renowned for producing high-quality plush toys with a strong commitment to environmental sustainability and ethical production practices. Their mission is to bring joy to children while making a positive impact on the planet. 

Snoopy was first created by Charles N Schulz in 1950, a timeless and instantly recognizable design. The Bon Ton Toys Peanuts collection features a variety of plush designs ensuring there’s a Snoopy for everyone.

We partner exclusively with carefully chosen suppliers who uphold the highest standards, all certified under the ""ethical supply chain"" (ICTI) guidelines.

Dimensions: 27cm (L) x 39cm (H) x 11cm (W)

This plush is so soft! A lot of parents also grab the matching Peanuts blanket for nap time. You might like this too :  Peanuts Cushion Hug , Peanuts Limited Edition Good Ol' Charlie Brown Snoopy .

You might also like the Peanuts Comic Strip Pillow or the Peanuts Doghouse Pillow designs.

Get your hands on the Limited Edition Miffy ECO Corduroy in red before someone else does!

Bon Ton Toys, established in 1933, is a Dutch company renowned for producing high-quality plush toys with a strong commitment to environmental sustainability and ethical production practices. Their mission is to bring joy to children while making a positive impact on the planet. 

Miffy was first created by Dick Bruna in 1955, a timeless and instantly recognizable design. The Bon Ton Toys Miffy collection features a variety of plush designs in numerous fabrics and trendy colors, ensuring there’s a Miffy for everyone. Each Miffy plush is handcrafted and filled with 100% recycled polyester, reflecting the company’s dedication to sustainability.  

Classic, iconic, and so stylish, this Miffy practically demands a spot in your collection.

Features:

• 23cm
• Handcrafted
• Our ECO items go even further, crafted from at least 90% recycled materials both inside and out and contain 100% recycled PET filling!
• All certified under the "ethical supply chain" (ICTI) guidelines.
• Hand wash only.

Are you collecting Miffy items? We just got in some gorgeous pieces that fans are loving. Check it out here : Miffy Faux Suede Ltd Ed , Miffy Shines Light , Miffy Canvas Backpack and Miffy Umbrella.  

We translated the iconic characters by Charles M. Schulz into a super fun rug and textile collection. Level up your sofa styling game with the Peanuts Cushion Hug White Black. The Peanuts cushion cover is jacquard-woven from 100% New Zealand wool. A premium decoration piece that is bold, cheerful and ready to give you some extra comfort.

The Peanuts Cushion Hug White Black is woven in Lithuania and certified with the Woolmark and OEKO-TEX label. Wool is 100% biodegradable and therefor does not contribute to microplastic pollution in our oceans or on our land. Wool is a circular fibre. It's 100% natural, 100% renewable and 100% biodegradable. 

Features:

• Size: 130 x 200 cm
• Materials: 100% New Zealand wool
• Technique: Jacquard-woven
• Made in: Europe
• Label: Woolmark and OEKO-TEX Label
• Care Instructions: Hand or machine wash on a delicate cold/wool program maximum 30º C / 86°F. Wash separately. Do not bleach. Do not tumble dry. Iron at low temperature. Can be dry cleaned.
• Please note that the pillow inside is not included - this is the cover only. 

Love Snoopy? Get the matching Snoopy Blanket for the complete set! 

Did you know that the egg of an emperor's penguin is laid by the female, but is being brooded by the male? He will sit on the egg for two months without eating, until it hatches. After that, the new mom takes over and raises it so dad can go out and find himself some meals.

The WWF Plush Collection is a wide range of super-soft plush toys, especially designed for the World Wide Fund for nature - WWF.

WWF Plush Collection consists of the 'Classic Collection' and the 'Cub Club Collection'. They are sold in over 50 countries around the world, which now includes Australia and New Zealand!

All WWF plush items are eco-friendly and stuffed with a 100% PET bottle filling and have a super soft exterior. Designed to introduce the concept of environmental responsibility to little ones, this range aims to do its part in ensuring nature is preserved for generations to come.

For every plush sold, a donation is made to the local WWF office in order to support their conservation efforts.

Features: 

• 33cm approx
• Official Licensed product, CE certified
  
• Made from: Exterior polyester, filling 100% recycled PET bottles
• Care Instructions: Hand/surface washing with water not exceeding 30 degrees celsius.
• By Buying a WWF plush toy you are making a donation to WWF

Note: Remove labels before giving to children.

Check out our WWF Plush Toy Collection to see the full range of animals available.

The WWF Plush Collection is a wide range of super-soft plush toys, especially designed for the World Wide Fund for nature - WWF.

WWF Plush Collection consists of the 'Classic Collection' and the 'Cub Club Collection'. They are sold in over 50 countries around the world, which now includes Australia and New Zealand!

All WWF plush items are eco-friendly and stuffed with a 100% PET bottle filling and have a super soft exterior. Designed to introduce the concept of environmental responsibility to little ones, this range aims to do its part in ensuring nature is preserved for generations to come.

For every plush sold, a donation is made to the local WWF office in order to support their conservation efforts.

Features: 

• 50cm approx
• Official Licensed product, CE certified
  
• Made from: Exterior polyester, filling 100% recycled PET bottles
• Care Instructions: Hand/surface washing with water not exceeding 30 degrees celsius.
• By Buying a WWF plush toy you are making a donation to WWF

Note: Remove labels before giving to children.

Check out our WWF Plush Toy Collection to see the full range of animals available.

Adventure awaits with Reef 2 Special Edition. Steering smoothly from suburban streets to countryside footpaths, Reef 2 is the all-terrain pushchair with the most comfortable ride. With large wheels, softer suspension, a supersized UPF50+ hood and extra-large storage basket, Reef 2 has everything you need to explore the outdoors or take on the town. At the end of your adventures, Reef 2 Special Edition can be folded into your car boot thanks to its self-standing compact fold.

Reef 2 Special Edition can be effortlessly tailored to suit your family life. The lie-flat reversible seat with magnetic buckle and easy-adjust harness, will carry your little explorer from their first stroll up to toddlerhood. Reef 2 can also be fitted with universal car seat adaptors (sold separately), so you can attach your car seat to create the ultimate newborn travel system.

Key features:

• Fold-any-way design for extra space in your car boot
• Robust, sturdy and reliable on every adventure
• Extra deep, wipe clean storage basket for family days out
• Large wheels and strong 4-wheel suspension for all terrains
• Multiple newborn options to suit your family's lifestyle
• Ride from birth to 22kg (approx. 4 years)
• Dimensions: 85 (L) x 61 (W) x 98.5-112cm (H)
• Folded dimensions: 71 (L) x 61 (W) x 30.5cm (H) 
• Weight: 13.2kg

Whats Included:

• Reef 2 special edition Frappe pushchair frame
• Folding Carrycot
• Reversible pushchair seat
• Pushchair hood
• Bumper bar
• Rain cover
• Bug net
• Sun sail

Choose to fully future-proof with the NEW Wave 3, our ultimate single to double stroller system designed for growing families.

The first-of-its-kind Wave 3 is ready to grow with the main seat, bassinet AND tandem seat for a total of 12 single and double riding modes straight out of the box. We included it all from the start — so you don’t have to worry about it later.

Offering flexibility and longevity from day one, optional accessories can be added on to Wave 3 to create up to 30 modes in total, and carry up to 3 little passengers. Going above and beyond, weight capacities of up to 22kg in the main seat (15kg tandem) will allow you to all enjoy the stroll together, longer.

Wave 3 is the ultimate in not just versatility but also refined luxury, as our British tailoring boasts extra attention to detail across all fabrics, vegan leather and hardware touch points.

Key features:

• Suitable from birth to 22kg (Approx. 4 years)
• 12 single and double riding modes straight out of the box
• Up to 30 configurations incl. newborn twin mode with additional accessories
• All-terrain wheels made for adventure
• Extra-large basket for storing family essentials
• Dimensions: 111 (L) x 60 (W) x 95-109cm (H)
• Folded dimensions: 95 (L) x 60 (W) x 39.5cm (H)
• Chassis weight: 10kg
• Pushchair seat weight: 2.5kg
• Carrycot weight:3.8kg

What's Included:

• Frame
• Carrycot
• Reversible seat unit
• Tandem seat
• Reversible seat liner
• Wave tandem adaptors
• Elevate adaptors
• Cup holder
• Rain cover
• Bug Net
• 2x Bumper bars. Includes our Genius™ harness system.